Communications management is a blend of business management, entrepreneurial focus and creative talent to project a positive image of a company and its products or services. Often, this involves a larger plan for its communications and can focus on brand management or corporate communications.

A Bachelor of Business Administration (BBA) degree is awarded to students who complete a four full-time year course study at a university. The subjects of concentration studied for this degree are related to the world of commerce and business.

Part-time learning allows one to obtain a degree or qualification even if one cannot attend school on a full-time basis. One can learn at one's own pace, gradually accumulating credits that count towards a final qualification.