Global marketing studies are composed of an education of how products are designed and developed and then strategically marketed to people internationally. Students can explore methods and strategies used in the process.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

A Bachelor of Business Administration (BBA) degree is awarded to students who complete a four full-time year course study at a university. The subjects of concentration studied for this degree are related to the world of commerce and business.