Marketing research is often performed before the implementation of a business plan. A student of this subject may learn how to present statistics and analyze data to help entrepreneurs, governments and corporate entities make informed decisions.

Malaysia is a federal constitutional monarchy in Southeast Asia. It consists of thirteen states and three federal territories and has a total landmass of 329,847 square kilometres separated by the South China Sea into two similarly sized regions, Peninsular Malaysia and Malaysian Borneo.

A Bachelor of Business Administration (BBA) degree is awarded to students who complete a four full-time year course study at a university. The subjects of concentration studied for this degree are related to the world of commerce and business.