Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Hong Kong is one of the two Special Administrative Regions of the People's Republic of China, the other being Macau.

A Bachelor of Business Administration (BBA) degree is awarded to students who complete a four full-time year course study at a university. The subjects of concentration studied for this degree are related to the world of commerce and business.