Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Qatar, is a sovereign Arab state, located in Western Asia, occupying the small Qatar Peninsula on the northeasterly coast of the much larger Arabian Peninsula. Education City is a fairly new undertaking in Doha funded by the Qatari Government through the Qatar Foundation. It is the home to Qatar Academy, the Learning Centre, the Academic Bridge Program (similar to a college prep school), as well as branch campus of Texas A&M University (Engineering).

A Bachelor of Business Administration (BBA) degree is awarded to students who complete a four full-time year course study at a university. The subjects of concentration studied for this degree are related to the world of commerce and business.