Bachelor of Arts in Event Management

Overview

The College offers a four-year degree in event management, awarded under the institution’s American accreditation with the Middle States Commission on Higher Education. The degree can also be taken on an accelerated track, which allows the student to complete the programme in three years by taking the internship components (normally taken in the second and third years) during summer semesters. The degree provides a sound foundation of business courses in the first year and thereafter offers a well-rounded selection of general education classes, two event management internships and a range of courses focusing on the essential elements of event management and its related fields in the international business, hospitality management and tourism disciplines. In the course of the final year, the student also completes an event management research project.

Graduates of the BA in Event Management will be well prepared for employment in a variety of event management concerns. The programme also serves as an effective platform for successful participation in a variety of graduate business programmes.

Course Schedule

Year 1

• Introduction to management
• Microeconomics
• Accounting 1
• Principles of marketing
• Business computing
• Organisational behaviour
• Macroeconomics
• Accounting 2
• Business law or International law
• Probability and Statistics

Year 2

• Introduction to hospitality today
• Food and beverage cost control and management
• Event studies
• 1 international business 300-level elective
• 1 general education elective
• Event management internship 1 (15 credits)

Year 3

• International hotel management
• Convention management
• Business research methods
• 2 general education electives
• Event management internship 2 (15 credits)

Year 4

• Customer service / total quality management (TQM)
• Research project – event management
• Event design and experience
• 1 general education elective
• 5 upper-division international business electives

Course Requirements

Entry requirements

• American College Dublin has two intakes per year: in September and January.
• Students may apply directly to the Admissions office of American College Dublin.
• Applicants whose first language is not English should have an IELTS score of 6.0 (or equivalent).

Further education students

The College accepts students from further education colleges to all of its courses. Students must have gained three distinctions in a cognate area of the degree programme that they wish to study. Students must have a full level 5 or level 6 award, and this award may have been taken over a number of years. Students with a FETAC qualification can gain access to both American College Dublin and American College Delaware.

Mature student application

Mature applicants can apply directly to American College Dublin for the September or January intake. Mature applicants must be 23 years of age on 1 January of the year that they wish to begin their course. Mature applicants must be interviewed by one of the admissions team. All applicants must submit a CV and a personal statement to the College.

Other EU applications

Every student who has taken examinations in an EU member state is expected to have completed mathematics and English in his or her final year. The only exception to this is students who have completed the A-Levels. These students must have taken mathematics and English for their O-Levels. Please refer the Admissions section for full listings of entry requirements for non-EU students.

More information is available in the Admissions section or by contacting the Admissions Office.

Career Skills

Along with academic knowledge that students receive throughout the duration of their chosen subject, students will also acquire and develop transferable career skills from their degree discipline. These skills along with potential career paths are provided below to give you a well-rounded view of what the course has to offer.

These skills include:

• Interpersonal skills
• Strong communication skills
• Sales and marketing skills
• Finance and accounting skills
• Management skills
• Leadership skills
• Time management skills
• Event design
• Enterprise and strategy
• Event finance and practice

Graduates of BA in Event Management will find employment in a diverse range of careers including the following:

• Festival co-ordination
• Corporate conference and convention management
• Sports management
• Meetings and exhibitions planners
• Events entrepreneurs
• Cultural and local event executives
• Charity events coordinators
• Marketing, tourism and PR careers.

The programme also serves as an effective platform for participation in a variety of postgraduate business programmes such as a Masters of Business in International Business.