Bachelor of Arts in Public Relations

Public relations is the channel through which institutions transmit information to the press clearly and effectively, and it requires those in charge of them to take into account several considerations to ensure the establishment of strong relationships based on trust with the media and ultimately with the target audience of the institution.

The four-year study program provides essential educational materials on modern communication, as well as more specialized academic subjects. All these materials are designed to provide the student with a comprehensive and in-depth vision and the skills required to succeed in the complex field of communication and communication.

In addition, communicating messages about products and services to an audience of consumers who are faced with an endless flood of information that often confuses them, is a matter that requires special attention and the ability to analyze. Therefore, our program is not limited to preparing students in the foundations and arts of effective communication, but also to providing them with insight and an in-depth understanding of current affairs and related topics, such as social networks, the use of public relations via the Internet and other electronic means, social marketing, and crisis communication.