Bachelor of Marketing Communication

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Introduction

The program aims to train professionals to work in the new reality of the communications world and master the various aspects of integrated communications, such as advertising, sponsorships, public relations, direct marketing, etc. This training allows students to acquire knowledge relating to various aspects of marketing communication and learn to establish coherent and original strategies for the positioning of organizations at the local, national and international levels. The first year of training is devoted to the acquisition of general knowledge in management and communication; the second, to the development of specific knowledge and skills in communication and marketing; the third, to the integration of learning and the development of capacities related to the development, implementation and evaluation of integrated marketing communication strategies.

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University Canada West (UCW)

Vancouver, Canada

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Université du Québec à Montréal UQAM - University of Quebec in Montreal

UQAM is a cutting-edge university with international influence. The quality of its teaching, its research activities rooted in social concerns and its creative innovations have helped build its reputa ... Read More

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Bachelor of Marketing Communication

General

Test Preparation

Student Tests

Introduction

Student Loans

Student Housing

About the School

Université du Québec à Montréal UQAM - University of Quebec in Montreal

Université du Québec à Montréal UQAM - University of Quebec in Montreal

Keystone Scholarship

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General Information

Program Dates

Fees & Prices

Programme Type & Duration

Study Place

Funding

How to Apply

Language

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