10 Bachelor Programmes in Advertising in Asia for 2024

This dynamic programme in Advertising, PR and Branding directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, creates and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

APU's BA (Hons) in Digital Advertising degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

The BA [Hons] in Advertising and Branding degree program aims to nurture creative thinkers with the skills and knowledge to investigate, analyze, conceptualize, and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialized and contextual knowledge to address a range of appropriate advertising problems in the industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies, and Professional Studies with technologies and processes in a coherent and relevant manner. The program aims to produce world-class graduates with a focus on competencies in creativity, critical thinking, and entrepreneurial thinking, skills that are transferable across mediums, media, and settings. On successful completion of the program, the graduates will be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

The Bachelor of Arts in Communication – Advertisement program is designed to develop your flair for creative communication to enter the exciting and dynamic world of modern advertising. You will acquire a solid foundation in the practical use of qualitative and quantitative research methodologies and skills, such as copywriting, planning, and design, and will develop the knowledge and professional competencies to enter roles in both traditional and online advertising.

The Department of Advertising and Public Relations was first certified by the International Advertising Association in Korea in 2008 as the IAA-Accredited Institution. IAA certification has been granted to only 57 institutions in the world including major universities of the advertising and PR fields such as Michigan State University, University of Florida. The fact that the Department of Advertising and Public Relations obtained the IAA certification means that its educational programs receive recognition as the program to meet the international standards. The best program of the advertising and PR fields and advanced model of major education in the whole universities evaluated by the Korean Council for University Education The advertising and PR educational program of Hallym University won the best award in the evaluation of mass communication and advertising and PR field conducted by the Korean Council for University Education in February 2005. And it was introduced in the Advanced Symposium of the Major Educational Course by the Advancement of College Education Project(ACE) Selection in January 2013 as an example of the advanced model of major education. It has built the Career Exploration Plan system that students can set their career goals and take major subjects suitable for them and given contact-type career guidance by utilizing it. The Department of Advertising and Public Relations defined smart advertising and PR as the next characterization area as information and communications technology has developed and consumers' media environments have rapidly changed. And it established the basic plan and reorganized the curriculums accordingly.

This major cultivates basic theories, basic knowledge and skills in advertising, communication, marketing, economics, sociology, etc., has a good professional ethics and professional service spirit, and is proficient in the use of modern communication technology and communication tools. Have a keen insight into development, industry conditions and changes in consumption patterns, and be able to specialize in advertising management, advertising copywriting, advertising production and design, advertising creativity and planning, and other practical work related to advertising communication in enterprises, institutions and government management departments Applied Talents.

Our programme at Xiamen University Malaysia provides a comprehensive exploration of advertising, public relations, integrated marketing communications, branding, digital marketing, strategic communications, event management, and other practical courses. Courses allow students to acquire and practice skills in simulated situations and, when applicable, with professional clients.

Students of Public Relations Concentration will acquire both the critical understanding and relevant skills to develop successful careers in corporate communication, public affairs, social responsibility, media relations, crisis communication and digital PR across different sectors (i.e. business, government and non-profit).

Our 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of skills, developing your employability opportunities. Our creative studio environment mirrors an agency environment, creating flexible working zones and project spaces with industry standard software.