Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.
The bachelor programme in Branding and Marketing Management within Fashion and Furniture is a 3½-year full-time programme taught in English structured as an AP degree and
The bachelor programme in Branding and Marketing Management within Fashion and Furniture is a 3½-year full-time programme taught in English structured as an AP degree and a BA top-up.
You will learn about the changing nature of the market, and how to give a brand a commercial dimension and ensure that the target group cannot avoid hearing about it. You learn to employ different marketing channels – from homepages to outdoor commercials – and how the respective channels help the brand achieve the right position in the market.
The teaching includes a combination of cases and true-to-life issues related to fashion and lifestyle companies.
You will also acquire competencies in order to supervise and develop brands in an independent manner. Working out suggested solutions and implementing them in practice, both visually and communicatively, will also be one of your major qualifications. You will be able to establish the right position for the brand and see to it that new concepts fall in line with the values of the brand....