Bachelors in Business Studies in Potsdam Germany

Learn how to apply cutting-edge analytics tools on Big Data in order to facilitate mission-critical management decisions and graduate into one of the leading segments of Industry 4.0. This study program is aimed specifically at students who are curious and have the creativity to imagine and the aspiration to learn and develop something new that impacts the world and changes their lives. You will learn how to develop entrepreneurial and innovative projects that combine new knowledge on digital technologies and business administration & management while responding to disruptive corporate industry challenges. -

Become a company growth manager in developing visions and strategies for new products and lead a team of experts to implement them in a highly dynamic marketplace. As a digital product manager, you act as the voice of the customer in decisions about strategy and future product development. She or he will use data from customer insight and competitive analyses to ensure that products are future-proof. Digital product managers also work in close contact with marketing to help promote the products to the right customers. They are also responsible for creating the product backlog, which is a dynamic to-do-list at the core of product development. Digital product managers need a broad, interdisciplinary, and integrated understanding of business, information technology, quantitative and legal principles. -