4 Bachelor Programmes in Digital Marketing in Canada for 2024

The four-year Bachelor of Digital Marketing Communication (Honours) degree provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and create a communications plan to disseminate this message. Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics, and global communications.

Honours Bachelor of Commerce (Digital Marketing). The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) program. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers.

The program aims to train professionals to work in the new reality of the communications world and master the various aspects of integrated communications, such as advertising, sponsorships, public relations, direct marketing, etc.