Global marketing studies are composed of an education of how products are designed and developed and then strategically marketed to people internationally. Students can explore methods and strategies used in the process.
The degree in Marketing intends to introduce in marketing teaching in Portugal, a training focused on the analytical and relational skills of the student, which cross wit
THE Degree in Marketing Intends to introduce in marketing teaching in Portugal a training centered on the analytical and relational skills of the student, which intersect with management and marketing knowledge. A marketer is responsible for "creating the business of the company": deciding what products to sell, to whom, at what price, where, when and how; Set sales targets; Plan to reach them.
The degree allows students to acquire the skills to:
Mastering the fundamentals of company management and strategy;
Have a critical attitude about marketing strategies;
Solve problems of organizations, using critical thinking creatively;
Assume a proactive role of team management and leadership;
Use the main equipment, software, methods and techniques related to marketing.