International marketing involves using marketing techniques and principles on a worldwide scale. Students in this field often have the opportunity to study topics such as international promotion, strategies, global finance, government regulation, targeting and resource allocation.

Belgium, officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters as well as those of several other major international organisations such as NATO.

A bachelor’s degree is a four-year undergraduate degree and is the standard for higher education throughout most of the world. Bachelor’s degrees can be earned at state universities, at private universities, at community colleges and via online universities.