4 Bachelor Programmes in Luxury Marketing 2024

This exclusive programme prepares you to enter the fascinating world of watches and luxury. A sector that reflects Swiss values where luxury meets excellence, style, innovation and passion. Our degree explores all aspects of business and provides you with an in-depth understanding of the luxury watch industry, markets, key drivers and practices. You will become aware of current challenges such as technology, sustainability and trends.

Luxury brands are unique—and so is our luxury brand marketing and management major, one of the only bachelor's degree programs of its kind in the nation. Through our strong alumni connections, you'll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.

The Bachelor in Luxury & Beauty Sales Manager, in 3 years post-Bac or directly in the 3rd year, aims to develop the skills essential to working in the consulting and sale of make-up, perfumes and skincare products.

This program meets the needs of brands in commercial profiles, adapted to the challenges of the 3rd millennium. The latter must be cultivated, polyglot, technophile, multicultural and charismatic. They must also have a trades versatility.