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Top 14 Bachelor Degrees in Marketing Management 2019/2020

A bachelor's degree is an undergraduate degree that is offered by universities and colleges when students complete a program of study. Most bachelor courses last three or four years with some lasting up to seven years.

Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.

Bachelor Program in Marketing Management

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14 Results inMarketing Management

bib International College

Occupations in business are popular not only because of the good career opportunities. Their diverse fields of activity make them so attractive. This is particularly true ... [+]

Occupations in business are popular not only because of the good career opportunities. Their diverse fields of activity make them so attractive. This is particularly true for the boom sectors of marketing and event management, which offer many opportunities to bring organizational and communication skills and creativity. In addition, globalization and modern information technologies open up many new job prospects.

entry requirementsFachhochschulreife (school part) or AbiturPassing the bib aptitude test (English test), duration approx. 30 minutes

degrees

Training for Manager Marketing

Manager MarketingState-certified commercial assistant, specializing in business administration... [-]
Germany Bergisch Gladbach Paderborn Bielefeld Hanover  + 1 More
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German
Full time
2 - 3 years
Campus
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Lander University

The Management/Marketing program helps students develop decision-making skills for use in business operations. Students strengthen critical-thinking skills to develop st ... [+]

The mission of the School of Management is to prepare undergraduate business students for successful careers through a personalized, hands-on learning experience and positively impact the knowledge base of business and the economic health of the region through professional and scholarly activity.

The School of Management is accredited by AACSB International, the premier accrediting body for business schools in the world. As an AACSB accredited school, we emphasize Innovation, Engagement, and Impact.

Students gain a broad business knowledge in accounting, economics, finance, management, and marketing as well as specialized knowledge in one of four emphasis areas: accounting; financial services; healthcare management; or management/marketing.... [-]

USA Greenwood
September 2020
English
Full time
Campus
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Universidad Panamericana Campus Guadalajara

Administration and Marketing offer the foundations for the creation and merchandising of products and services which generate value to the consumer. It does this through ... [+]

Administration and Marketing offer the foundations for the creation and merchandising of products and services which generate value to the consumer. It does this through the implementation of strategies intended to create market trends and to acquire a business focus leading to success on the job market.

PERFIL DE INGRESO

The ideal candidate will:

Have creativity Understand others Work well in a team Have ethical sense Be good at conflict resolution Focus on decision making Be able to coordinate several projects at once Have skill in managing people Have skill in analysis and interpretation of numeric data Be interested in public relations Know the basics of Administration Have leadership skills Be proactive and motivated Be innovated and think creatively ... [-]
Mexico Guadalajara
July 2020
English,Spanish
Full time
Campus
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IMM Graduate School of Marketing

The BPhil Honours in Marketing Management will be offered at level 8 of the NQF (HEQF aligned) and will ... [+]

The BPhil Honours in Marketing Management will be offered at level 8 of the NQF (HEQF aligned) and will consist of 140 credits.

Admission criteria A suitable Bachelors Degree on NQF level 7 with Marketing Management 3 as a major module. A CV and motivational letter are required. Any other equivalent qualification.

Applicants are required to complete the Postgraduate Application for Admission form for the BPhil Honours in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to:

The Dean: Post Graduate Studies

IMM GSM

P O Box 91820... [-]

South Africa Johannesburg
February 2020
English
Full time
Part time
1 - 2 years
Campus
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Institute for Tourism Studies, Macau

The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind. ... [+]

Bachelor in Tourism Retail and Marketing Management

The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind. The programme includes more than 40 courses, an internship (third year) and thesis writing. Following courses are on the list inter alia:

Principles of Retail

This course introduces students to essential retailing concepts such as determination of target market, location analysis, store layout and organization, staffing, planning, merchandizing and pricing techniques, customer service policies, sales skills and store operations. The knowledge will be useful for starting retail businesses or managing retail operations.... [-]

China Macau
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English
Full time
4 years
Campus
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Roskilde Business College

The AP Degree Programme in Marketing Management - for the student interested in International Marketing, Economics and Communication ... [+]

AP Degree in Marketing Management (AD)

The AP Degree Programme in Marketing Management - for the student interested in International Marketing, Economics and CommunicationThe AP Degree Programme in Marketing Management is aimed at both Danish and International students and has a duration of 24 months. English is the working language as all classes are taught in English. Information technology is further integrated into all classes/subjects and study activities. The programme is a study of international communication and marketing, culture, business economy, analysis and international trade that qualifies you to take on a job within marketing, export, sales, purchasing, logistics, project management, or to launch your own business.... [-]

Denmark Roskilde
September 2020
24 months
Campus
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Universidad de Leon

We train graduates capable of defining and executing marketing and market research decisions in the management of companies, organizations and institutions. ... [+]

About

We train graduates capable of defining and executing marketing and market research decisions in the management of companies, organizations and institutions.

If you are interested in learning toInvestigate national and international markets.Develop marketing strategies and actions.Know the behavior of the consumer.Use statistical and data analysis.Use online marketing applications.What we offer youMore than 60% of the teaching staff have the title of doctor, complemented by young researchers and professors of the business field.The only university degree in Marketing and Market Research in the Northwest of Spain.Joint marketing and market research training.Possibility of studying double degrees.More than 50 annual agreements of specific practices in Marketing and Market Research in national and international companies. • Modern facilities: electronic resources in the library, classrooms and study rooms for small groups, multimedia projectors and Wi-Fi connection in all classrooms.National and international mobility programs (Germany, Argentina, Australia, Belgium, Brazil, Canada, Chile, Cyprus, China, Colombia, Slovenia, United States, Finland, France, Holland, Hugría, Ireland, Italy, Japan, Latvia, Mexico, Peru, Portugal, United Kingdom, Czech Republic, Russia, Taiwan and Vietnam).Professional outingsDepartments and marketing areas.Departments and areas of market research.Entrepreneurship activitiesOnline MarketingStatistical and data analysts.Commercial and sales departments.Advertising and media agencies.Competencies... [-]
Spain León
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Spanish
Full time
4 years
Campus
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University of Johannesburg

With a BCom in Marketing Management, you can have a career in Advertising, Brand Management, Customer Relationship Management, Marketing Manager, Marketing Researcher, Cu ... [+]

BCom in Marketing Management

With a BCom in Marketing Management, you can have a career in Advertising, Brand Management, Customer Relationship Management, Marketing Manager, Marketing Researcher, Customer Services, Marketing Consulting, Media Planning, Sales Manager.

Admission requirements Minimum APS: 26 English: 4 (50%+) Mathematics: 4 (50%+) Mathematical Literacy: Not Accepted

Meeting the Faculty’s minimum requirements for a particular programme does not necessarily guarantee admission to that programme as specific selection criteria may be applied and due to space constraints.

BCom Hons in Marketing Management

The student should develop applied competencies in the mastering, analysis, interpretation and application of marketing management principles in preparation for a career in the marking field, as well as to provide a basis for further learning. Students must be able to reflect on managerial decisions and applications to assess the effect thereof in the holistic context of management in practice. The qualification enables students to enter the marketing field in middle management positions such as brand managers, market researchers, client- and account managers, relationship managers, researchers as well as marketing consultants.... [-]

South Africa Johannesburg
January 2020
English
Full time
Part time
1 - 3 years
Campus
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IPAM

This Bachelor’s Degree course aims at developing the essential skills for a role in marketing. ... [+]

This Bachelor’s Degree course aims at developing the essential skills for a role in marketing.

Throughout the course, students carry out projects in collaboration with companies, respond to business challenges, participate in international marketing competitions, have lessons given by companies and visit some organisations to familiarise themselves with the professional reality of a marketing manager.

During the course, cases are studied within the scope of social responsibility and sustainability.

With this degree in marketing, students also take a certification in Google Adwords, which allows them to acquire knowledge in a very important field in marketing: digital.... [-]

Portugal Lisbon Porto
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English,Portuguese
Full time
6 semesters
Campus
Online
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Vilnius Business College

To develop highly skilled professionals open to innovation, creativity and strategic thinking - those, who are able to create their own businesses, manage to adapt to cha ... [+]

Degree awarded: Professional Bachelor's degree in Business Administration. Manager Field of study: Social Sciences Duration: Full-time: 3 years, part-time - 4 years. Credits: (ECTS) 180 Course language: English, Russian, Russian/English

Application deadline: September 15, 2019 Start date: October 1, 2019

Programme objective

To develop highly skilled professionals open to innovation, creativity and strategic thinking - those, who are able to create their own businesses, manage to adapt to changing market conditions, as well as working in a team, who know the importance of communication and are able to use the latest information and communication technologies.

What you will be taught ... [-]
Lithuania Vilnius
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English,Russian
Full time
3 years
Campus
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VIA University College

The bachelor programme in Branding and Marketing Management within Fashion and Furniture is a 3½-year full-time programme taught in English structured as an AP degree and ... [+]

Brief Introduction

The bachelor programme in Branding and Marketing Management within Fashion and Furniture is a 3½-year full-time programme taught in English structured as an AP degree and a BA top-up.

You will learn about the changing nature of the market, and how to give a brand a commercial dimension and ensure that the target group cannot avoid hearing about it. You learn to employ different marketing channels – from homepages to outdoor commercials – and how the respective channels help the brand achieve the right position in the market.

The teaching includes a combination of cases and true-to-life issues related to fashion and lifestyle companies.

You will also acquire competencies in order to supervise and develop brands in an independent manner. Working out suggested solutions and implementing them in practice, both visually and communicatively, will also be one of your major qualifications. You will be able to establish the right position for the brand and see to it that new concepts fall in line with the values of the brand.... [-]

Denmark Herning
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English
Full time
7 semesters
Campus
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VIA University College

3½-year Bachelor programme taught in English prepares students for jobs in sales and marketing worldwide. ... [+]

Brief Introduction

The Bachelor Programme of International Sales and Marketing Management is a seven-semester programme taught in English. The programme is based on applied science and provides you with a combination of subjects in the fields of business, economics, organization and management, communication, culture, and business law with a major focus on international marketing and sales. The programme combines theory with practice through project work and case studies from a broad range of companies. Furthermore, the programme includes 2 separate business placement periods of 12 weeks each. The aim of the placement periods is to equip you with experience of work within a business environment and to give you the opportunity to focus in depth upon real-life business problems and issues. The programme takes place at Campus Horsens.... [-]

Denmark Horsens
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English
Full time
3.5 years
Campus
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Universidad Autónoma de Guadalajara

Study Marketing in UAG. He studied at the best university in Guadalajara. You'll be a strategist with a strong academic, able to identify consumer needs and develop busin ... [+]

Study Marketing in UAG

He studied at the best university in Guadalajara

You'll be a strategist with a strong academic, able to identify consumer needs and develop business plans preparation. You will use market related tools to meet and exceed the expectations of customers seeking a balance between the objectives of the organization and the market. You will carry out market research and will develop products and services proven profitability.

Professional marketers develop in various business areas.

Desirably you have some of the following characteristics:

Ability to visualize processes. Easy to identify and solve problems. innovative attitude. Creativity, sensitivity and empathy. Sense of social responsibility. Good morals and professional ethics. Ability to research and objective analysis. Theoretical sense, dialogue and grower relations. Enthusiasm for the use of numerical skills and knowledge. Observation skills and sensitivity to detect needs, desires and behavior of people. Curriculum ... [-]
Mexico Guadalajara
July 2020
Spanish
Full time
40 months
Campus
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YKBS LTD

The Bachelor of Commerce (Honours in Marketing Management) is a 1-year postgraduate degree designed to prepare students for employment in middle to senior management posi ... [+]

About

The Bachelor of Commerce (Honours in Marketing Management) is a 1-year postgraduate degree designed to prepare students for employment in middle to senior management positions.The underlying focus of the Honours program is to integrate marketing into the business imperatives of the organization. The program provides learners with advanced skills sets to work innovatively in a dynamic marketing environment.

Duration

1 Year

NQF Level

National Qualifications Framework Level 8 (120 credit points)

Entry requirements

A Bachelor’s degree or equivalent NQF level 7 qualification.

Mode of delivery

Supported distance learning.

Career opportunities General Manager Corporate Manager Public service Manager Marketing Manager Sales Manager Consultant Assessment ... [-]
Mauritius Vacoas-Phoenix
August 2020
English
1 year
Online
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