View Bachelor's Programs in Marketing Management in China
A marketing management program is great for those who want to learn about how marketing activities and resources are managed. Students may learn how to create effective strategies customized for specific businesses and how leadership techniques can be applied to lead a team of marketing professionals.
The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind.
Bachelor in Tourism Retail and Marketing Management
The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind. The programme includes more than 40 courses, an internship (third year) and thesis writing. Following courses are on the list inter alia:
Principles of Retail
This course introduces students to essential retailing concepts such as determination of target market, location analysis, store layout and organization, staffing, planning, merchandizing and pricing techniques, customer service policies, sales skills and store operations. The knowledge will be useful for starting retail businesses or managing retail operations....