7 Bachelor Programmes in Marketing Studies in Argentina for 2024

The globalization process has impacted the styles and methods of proposing marketing strategies and developments and has generalized the need for marketing policies and tools in a wide range of structures and social entities.

Career objectives To train ethical professionals, entrepreneurs, suitable and trained to work on the design of relationship and communication strategies with different audiences, whether for public persons or in the field of private, public or public organizations. civil society. Provide the necessary tools for Public Relations professionals to extend the fields of competence of the discipline, both in relation to dependency and in personal undertakings, in relation to the analysis and execution of actions that take into account the identity and the image of people and organizations. Guide students to be professionals who perform with solvency in the planning, coordination, execution, monitoring and control of communication strategies, which take into account the different concerns of the career such as digital communication, identity, image, ceremonial, events, among others. Prepare students for the changes that continually take place in the advertising world.

• Analyze market studies. • Develop promotion strategies and distribution channels for products and services. • Prepare projects for industrial, mining and agricultural, commercial, energy, transport, and infrastructure policies. • Advise on market conditions.

It is able to generate, maintain and strengthen positive relationships with organizations and their audiences, being essential to creating currents of dialogue between the various actors that make up society. They will be able to optimize communications for the benefit of the identity, positive impact on the image, reputation, and positioning of an organization or person. Strong orientation to the managerial training of the area with training in the management of the integral communication of organizations or people, identity and personal and corporate image, management and development of events, ceremonial and protocol, oratory and persuasion, public opinion, and public relations campaigns.

The Degree in Advertising, builds the necessary knowledge to plan, implement and evaluate advertising campaigns in all its aspects, in different media. It allows defining communication strategies and objectives, planning and developing market research and directing marketing communication campaigns.

Our mission is the training of professionals suitable for the development and management of the company's business in the different markets that are of interest to it, identify consumer needs, generate value proposals to satisfy them and prepare the company to successfully face consumers in an ethical and supportive framework that promotes the well-being of the community.

EAN offers a study plan for University Analysts and Marketing Graduates legitimized by an Advisory Council of companies committed to the institutional project. Teachers have extensive training and professional experience and are trained in the management of teaching strategies to promote the acquisition of professional skills. The practical training of the students is carried out through the analysis of real cases of companies associated with EAN, which expose their problems for treatment within the framework of the subjects.