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Australia New South Wales New South Wales

Top Bachelor's Programs in Marketing Studies in the New South Wales Australia

A bachelor's degree is an undergraduate degree that is offered by universities and colleges when students complete a program of study. Most bachelor courses last three or four years with some lasting up to seven years.

Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.

 

Best Bachelor Program in Marketing Studies in the New South Wales in Australia

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3 Results inMarketing Studies, New South Wales

Avondale College of Higher Education

Avondale’s marketing program will allow you to understand and utilize the various tools and frameworks used to develop effective advertising strategies. ... [+]

Bachelor of Business in Marketing Course Overview

In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy.

Marketing Major Overview

Avondale’s marketing program will allow you to understand and utilize the various tools and frameworks used to develop effective advertising strategies. You will learn about consumer behavior, strategic principles, and understanding external and internal factors that impact the performance of a business.... [-]

Australia Cooranbong Wahroonga
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English
Full time
Part time
3 years
Campus
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University of Wollongong Faculty of Business

Public relations (PR) is about managing information between private and public spaces between organizations and stakeholders, individuals and the public, or a combination ... [+]

Public relations (PR) is about managing information between private and public spaces between organizations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the way this information is planned and executed. Public relations can create goodwill and a favorable public image that helps shape and maintain the reputation of an organization, event or person.

This degreeAfter a common first year in business, you can major in PR from your second year. If you enjoy writing and communication then the PR major may be right for you with roles such as media relations assistant, digital communication consultant, public relations manager, communications manager or corporate communications specialist.You will also undertake a final-year capstone subject that lets you apply everything you've learned up to that point in collaboration with students from other disciplines. Plus, you have the option of applying for an internship that provides work-integrated learning.What you will studyThe degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organizational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organizations. Working with some of Australia's largest public relations companies, you will be able to see firsthand... [-]

Australia North Wollongong Sydney
January 2020
English
Full time
Part time
3 years
Campus
Read more in English
University of Wollongong Faculty of Business

Marketing is the activities, institutions, and processes for creating, communicating and delivering products and services. This includes facilitating relationships to del ... [+]

Marketing is the activities, institutions, and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value to consumers, clients, and society. It's about everything from establishing who the customer is to develop a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organizations, even small business operators, and not-for-profit institutions.

This degreeAfter a common first year in business, you can specialize in Marketing from your second year. Graduates take many different directions including advertising, digital marketing, social marketing and creating and marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you've learned up to that point in collaboration with students from other disciplines. Plus, you have the option of applying for an internship that provides work-integrated learning. What you will studyYou will study how consumers behave, how organizations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organizations manage marketing successfully. You will have the opportunity to deepen your understanding of key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.... [-]

Australia North Wollongong Sydney
January 2020
English
Full time
3 years
Campus
Read more in English