Find Undergraduate Studies in Marketing Studies in Brazil
Graduates of the Bachelor in Marketing will be able to hold varying positions within different industries. This is because marketing is concerned with the development and promotion of a product, which covers most of the economic exchange in the world. Students will be able to understand different topics that range from consumer behaviour to product distribution.
Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)
The course of Advertising and Propaganda with emphasis on Marketing, has the first objective, the professional qualification of egress to work in the occupational segment
The course of Advertising and Propaganda with emphasis on Marketing, has the first objective, the professional qualification of egress to work in the occupational segment of regional advertising. In this new curricular conception, it adopts an emphasis on Marketing, since this perspective, in addition to being more adequate to the current demands of the labor market, aims at more efficient absorption of egress by the business / industrial sector. The training oriented to the Marketing opens numerous possibilities of professional performance, not limiting, as prescribes the current curriculum, to the advertising agencies or vehicles of communication.
Secondly, the Advertising and Propaganda qualification aims to sow interest in continuity in the student's intellectual formation process, through the introduction of disciplines aimed at understanding, deepening, reflection and production, in a rudimentary character, of researches in the area of Communication Sciences and Of Propaganda....
The Advertising is the science of planning, preparation, execution and dissemination of advertising campaigns in order to apply the brand awareness and increase sales of
ABOUT THE COURSE
The Advertising is the science of planning, preparation, execution and dissemination of advertising campaigns in order to apply the brand awareness and increase sales of a product or service.
At the School of the Americas, the student of Advertising will be able to create advertising campaigns, aiming to present a product / service to the public to promote their sale.
The student of Advertising the School of the Americas will be able to:
Researching the market and collect data that will guide a campaign;
Plan and develop a product / service, setting pricing strategies, distribution and sale;
Assess the impact of campaigns on the public interest;
Develop sales strategies and develop promotional campaigns in various segments such as supermarkets, restaurants and shops;
Choosing the appropriate vehicle to disseminate a campaign.
The course Communication, major in Advertising, aims to train professionals and researchers who act in a transformative way in several contemporary communication scenario
The course Communication, major in Advertising, aims to train professionals and researchers who act in a transformative way in several contemporary communication scenarios, prepared to design, produce and execute advertising campaigns and communication projects for the development and image promotion products and services.
Professional in Advertising is trained and stimulated both the academic career as a researcher and teacher, and for the work in different areas of advertising job market, such as: Service, Planning, Research, Media, Creative and Production. The advertising can also act in the sectors marketing communications of industrial organizations, commercial, service delivery and in the media, as well as acting in various digital communication systems, such as Digital TV, Web, mobile system and mobile systems broadcast communication.