27 Bachelor Programmes in Marketing Studies in Canada for 2024

The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

Our Bachelor of Business Administration is an in-depth and structured training that covers key topics such as management, marketing, human resources management, communications, accounting, finance and operations research.

Like people, every organization has a story to tell. Today, telling that story authentically is more important than ever. Picture this: as a future PR director, communications consultant, or social media specialist, you will be directly involved in growing the reputation and success of the company, ministry, or non-profit that hires you. Sound exciting? Read on.

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs, guides the development of new products, services or communications strategies, determines prices, and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

The Sprott School of Business offers a Bachelor of International Business which is recognized as a leading program in international business education. With a focus on international business, you will develop cross-cultural skills, become proficient in another language, and study abroad for a year in a country where that language is spoken. The program offers the following Concentrations: global financial management and systems, international marketing and trade, and international strategy and human resources management.

The four-year Bachelor of Commerce (Marketing) (Honours) degree offers you practical and in-depth knowledge to become a successful marketer, with a strong foundation in business. You will learn modern marketing strategy and techniques necessary to thrive within an increasingly fast-paced, digital environment. Marketing involves understanding consumers' needs and wants and then designing a marketing program that interacts with customers, building engagement and even loyalty.

Honours Bachelor of Commerce (Digital Marketing). The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) program. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers.

This is Canada’s top advertising program through a combo of classes in graphic design, branding, creative copywriting and career-building skills. More than half of students get offered jobs before they even graduate at Canada’s only four-year university advertising program.

Prepare for your future role as a digital sales and marketing expert in a growing or multinational organization through this Bachelor of Commerce specialization. You will learn how to design, execute, and evaluate effective marketing campaigns using various online platforms and tools, from one of the best universities in Canada for future-driven learning experiences for commerce students. You will also develop creativity, analytical, and persuasive skills that will help you stand out in the digital age.

In a context of strong competition, companies must reorganize their sales approach, thanks to the contribution of marketing.

This bachelor's degree program provides students with the knowledge, skills, and management competencies that will enable them to conduct effective analysis, synthesis, and intervention within organizations. A first block of training, common to all, will make them capable of managing people, marketing, operations, as well as strategic, accounting and financial management.

There is no better place to focus on an education in marketing than at The Business School at Humber. Our experienced faculty combined with an industry-focused curriculum and renowned industry partners put our program among the very best.

Graduates of the University of Guelph's Marketing Management major are equipped with the practical and theoretical knowledge in marketing specific topics, including consumer psychology, market research, advertising pricing, product development, quality management and consumer law, with plenty of opportunities to learn outside of the lecture hall with an international exchange at one of our partner universities or helping a local business develop a marketing plan for a course credit.

The Marketing Management (MKMT) major consists of a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in as active and engaged citizens.

The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.