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Compare Bachelors in Marketing Studies in China

The Bachelor’s degree in Marketing will provide the knowledge concerned with the development and promotion of a product. Students will be able to understand consumer behaviour, market research, pricing and distribution of products and more. Graduates will be able to hold positions in any industry that seeks to create and advertise products.

Bachelor's Degree in Marketing Studies in China

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Other programme opportunities in Asia

3 Results inMarketing Studies, China

BFSU Solbridge International School of Business

International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, th ... [+]

International Marketing

International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the focus is on how to identify and analyze worldwide marketing opportunities and examine the product, pricing, distribution, and promotion strategies.

Specialization courses International Marketing Management (compulsory) Consumer Behavior (compulsory) Brand Management (compulsory) Marketing Research Methods (compulsory) International Business Entrepreneurship International Business Negotiation Strategic Management Internation Investment Analysis International Finance M&A and Investment Banking Financial Markets and Institutions Chinese Business Environment Chinese Culture & Business Etiquette China Business Law Doing Business in China ... [-]
China Beijing
September 2020
English
4 years
Campus
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Qingdao Technological University Qindao College

This program provides a comprehensive marketing education with a sound business foundation. ... [+]

Bachelor of Marketing

The program is taught in Chinese.

This program provides a comprehensive marketing education with a sound business foundation. It offers training in research, preparation of marketing plans and strategies, computer use, and management. Many graduates have blossomed into innovative talents in such fields, for they have acquired the essential theory of marketing, vocational skills and English competence in communication. The major courses include Micro Economics, Consumer Behavior, Market Research, Marketing Case, and Planning, etc.

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China Qingdao
September 2020
Full time
Campus
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Institute for Tourism Studies, Macau

The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind. ... [+]

Bachelor in Tourism Retail and Marketing Management

The IFT's BA Tourism Retail and Marketing Management is a programme designed with the modern hospitality professional in mind. The programme includes more than 40 courses, an internship (third year) and thesis writing. Following courses are on the list inter alia:

Principles of Retail

This course introduces students to essential retailing concepts such as determination of target market, location analysis, store layout and organization, staffing, planning, merchandizing and pricing techniques, customer service policies, sales skills and store operations. The knowledge will be useful for starting retail businesses or managing retail operations.... [-]

China Macau
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English
Full time
4 years
Campus
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