Page 2 of 2, 22 Bachelor Programmes in Marketing Studies in Germany for 2024

This CMI-accredited BA (Hons) degree in Business Management will provide you with a range of skills and core knowledge needed to succeed in today’s ever-changing business world. Core topics that will be covered include management skills, the principles of marketing, business analysis and managing change. You will analyse various business and management disciplines within a local, national and global context.

The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.

In business, data is the new oil — it revolutionizes societies and brings people together. Successful management in the digital age requires two skills: championing data science and business analytics in combination with management with a global perspective. This is precisely the combination offered by our BA in Data Science and Business. The program brings together human and artificial intelligence while using progressive teaching concepts to ensure a successful learning journey for all students, regardless of background.

For all creatives, who unravel the world with their ideas.

Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.

Today’s companies face many challenges. Digitalization, globalization, and social change are shaping the way we do business at an accelerating pace. We must develop new solutions and concepts in order to meet market demands. SRH Berlin University of Applied Sciences offers three Bachelor’s programs in International Business Administration, each with a different specialization or location. Join us and complete your business degree in Germany.

Occupations in business are popular not only because of the good career opportunities. Their diverse fields of activity make them so attractive. This is particularly true for the boom sectors of marketing and event management, which offer many opportunities to bring organizational and communication skills and creativity.