3 Bachelor Programmes in Marketing Studies in Dublin, Ireland for 2024

The programme seeks to inspire participants with a vision of the possibilities open to a business organisation through an informed understanding and effective implementation of the principles of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these.

The BA (Hons) Business Studies programme provides each student with comprehensive knowledge and understanding of modern business studies subjects and establishes a firm foundation for the development of a career in the business profession. The programme is structured in a way that provides each student with the opportunity to study for either a general or a specialist Honours degree in Business Studies. The programme offers students the choice of four options for the completion of their Honours Degree. These pathway study options are Bachelor of Arts (Honours) Business Studies – ( without specialism ); Bachelor of Arts (Honours) Business Studies – (with Accounting and Finance specialism); Bachelor of Arts (Honours) Business Studies – (with Marketing specialism); Bachelor of Arts (Honours) Business Studies – (with Management – Human Resource Management specialism).

Have you ever looked at the latest big brand advertising campaign and thought; I could do better than that? Marketing is central to our everyday lives as organizations compete for attention with TV ads, sporting sponsorships, social media campaigns and more. NCI’s new BA (Honours) in Marketing Practice will allow you to understand these campaigns and the strategies behind them and give you the skills to...