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Best Bachelor's Programs in Marketing Studies in North America 2019/2020

Bachelor degrees from accredited colleges and universities can be important stepping-stones toward a successful career.The most common type of undergraduate program is a bachelor's degree, usually awarded after four years of successful study

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Bachelor Degree in Marketing Studies in North America

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20 Results inMarketing Studies, North America

Lakeland University

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend ... [+]

Some people tend to be left-brain oriented, wired to crunch numbers, analyze spreadsheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression.

And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley.

“I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.”... [-]

USA Plymouth
September 2020
English
Full time
4 years
Campus
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Upper Iowa University

Why study Marketing? ... [+]

Why study Marketing?

Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:

Organize, lead and plan Conduct an analytical approach to marketing research Lead and communicate effectively Create and promote products and services

Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).

Courses

The UIU program provides an integrated curriculum in marketing including:

Consumer behavior Research Strategy Marketing communication Career opportunities

Obtaining a marketing degree at UIU prepares you for careers in:... [-]

USA Fayette
September 2020
English
Full time
4 years
Campus
Online
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Saint Mary's University of Minnesota

Saint Mary’s marketing major prepares students for a variety of careers in advertising, marketing management, marketing research, or sales. Course work explores the exch ... [+]

Marketing Major

Saint Mary’s marketing major prepares students for a variety of careers in advertising, marketing management, marketing research, or sales.

Course work explores the exchange process and exchange institutions found in modern market economies. Marketing course work encompasses both behavioral and quantitative aspects of marketing products, services, and ideas in a global marketplace.

Career Options

Advertising, marketing, and public relations managers; buyers and purchasers; management; consultants; market and survey researchers; sales supervisors; top executives.

High School Preparation

Business; Calculus; Computer Applications; English; Macroeconomics; Microeconomics; Psychology; Statistics.... [-]

USA Winona
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English
Full time
9 months
Campus
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Universidad Autónoma de Guadalajara

Study Marketing in UAG. He studied at the best university in Guadalajara. You'll be a strategist with a strong academic, able to identify consumer needs and develop busin ... [+]

Study Marketing in UAG

He studied at the best university in Guadalajara

You'll be a strategist with a strong academic, able to identify consumer needs and develop business plans preparation. You will use market related tools to meet and exceed the expectations of customers seeking a balance between the objectives of the organization and the market. You will carry out market research and will develop products and services proven profitability.

Professional marketers develop in various business areas.

Desirably you have some of the following characteristics:

Ability to visualize processes. Easy to identify and solve problems. innovative attitude. Creativity, sensitivity and empathy. Sense of social responsibility. Good morals and professional ethics. Ability to research and objective analysis. Theoretical sense, dialogue and grower relations. Enthusiasm for the use of numerical skills and knowledge. Observation skills and sensitivity to detect needs, desires and behavior of people. Curriculum ... [-]
Mexico Guadalajara
July 2020
Spanish
Full time
40 months
Campus
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Carleton University Undergraduate

The Sprott School of Business offers a Bachelor of International Business which is recognized as a leading program in international business education. With a focus on in ... [+]

Program Summary

The Sprott School of Business offers a Bachelor of International Business which is recognized as a leading program in international business education. With a focus on international business, you will develop cross-cultural skills, become proficient in another language and study abroad for a year in a country where that language is spoken.

The Bachelor of International Business delivers a unique business education that is truly international.

The Sprott School of Business also offers a separate Bachelor of Commerce degree program.

Experience firsthand what Sprott has to offer by shadowing a Sprott student for a day. Learn more and register now for Sprott Student for a Day!... [-]

Canada Ottawa
September 2020
English
Full time
4 years
Campus
Read more in English
OCAD University

This is Canada’s top advertising program through a combo of classes in graphic design, branding, creative copywriting and career-building skills. More than half of studen ... [+]

Advertising

This is Canada’s top advertising program through a combo of classes in graphic design, branding, creative copywriting and career-building skills. More than half of students get offered jobs before they even graduate at Canada’s only four-year university advertising program.

In this program, instructors who work in the advertising field will teach you:

Design Storytelling Digital Copywriting Typography Layout Strategy Consumer behaviors and market research Art direction Film User experience Public relations

You will learn storytelling from many different points of views. You will be encouraged to challenge tradition and consider different viewpoints and values.... [-]

Canada Toronto
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English
Full time
4 years
Campus
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Fanshawe College

Fanshawe's four-year Honors Bachelor of Commerce (Digital Marketing) degree program will provide you knowledge of the core fundamentals of business including business str ... [+]

Fanshawe's four-year Honors Bachelor of Commerce (Digital Marketing) degree program will provide you knowledge of the core fundamentals of business including business strategy, management, human resources, accounting, and leadership. You'll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management, and search engine marketing. You'll help connect your future clients to the online world where any dream is possible and on multiple media platforms. Careers in areas of digital marketing, general marketing, direct marketing, communications, product marketing, customer relationship management, market analysis, search engine marketing/optimization, web analytics or entrepreneurial pursuits await graduates. Available in a traditional in-class format with a September admission.... [-]

Canada London
September 2020
English
Full time
4 years
Campus
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Aquinas College

The Department of Business Administration at Aquinas College is committed to the development of broadly educated, globally oriented, ethical professionals, whose high sta ... [+]

Why Study Business?

The Department of Business Administration at Aquinas College is committed to the development of broadly educated, globally oriented, ethical professionals, whose high standards of professional competence enable them to actively contribute to their profession, community and society. Competent professionals in the business and not-for-profit communities must be able to think critically, communicate clearly, research effectively, employ quantitative reasoning, use current technology, and work cooperatively with others. Our programs encompass both theoretical and application components. The curriculum draws upon and is enhanced by the liberal arts focus of the college.... [-]

USA Grand Rapids
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English
Full time
4 years
Campus
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IONISx

Learn to define a social media strategy and content marketing to communicate on all digital media ... [+]

Learn to define a social media strategy and content marketing to communicate on all digital media

WHY THIS BACHELOR ISG ONLINE?

You want to find a job in marketing, upgrade your skills or digitize your profile to access the digital professions? This Bachelor ISG simplifies access degree from a recognized business school. This program will make you live the experience of a business school with full flexibility at your own pace, in a way perfectly suited to the pursuit of an activity. His pedagogy is based on the realization of professional projects for learning a concrete, effective and applicable skills.

Participate in the definition of marketing and / or business strategies; Implement marketing strategies and / or commercial enterprise; Master the tools and project management methods; Contributing to the reporting of activity and analytical monitoring of the company.... [-]

France France Online Switzerland Switzerland Online Reunion (Fr.) Reunion Online Niger Niger Online Mauritius Mauritius Online Martinique (Fr.) Martinique Online Madagascar Madagascar Online Luxembourg Luxembourg Online Lebanon Lebanon Online Gabon Gabon Online French Guiana French Guiana Online French Polynesia French Polynesia Online Côte d'Ivoire Cote d'Ivoire Online Congo Congo ROC (Brazzaville) Online Canada Canada Online Algeria Algeria Online Belgium Belgium Online Liechtenstein Liechtenstein Online  + 32 More
Open Enrolment
French
Part time
12 months
Online
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Green River College

Green River's BAS in Marketing and Entrepreneurship provides: Practical opportunities working with area industry on real projects.The skills and opportunity to create a l ... [+]

Elevate Your Professional Skills - Advance Your Career - Build Your Business

Build the skills you need for an exciting career in Marketing or to start a high-growth business of your own. Green River's BAS in Marketing and Entrepreneurship provides:

Practical opportunities working with area industry on real projects. The skills and opportunity to create a launch-ready business of your own. Development of high demand skills and abilities.

What will I learn in this program?

Through project-based learning, you will gain valuable skills needed to succeed as a marketing professional or entrepreneur. You will learn about:

Market Research, Product Management, Business Development, Product Development, Digital Marketing, Project Management, Business Planning, Entrepreneurial Finance, Integrated Promotions... [-]

USA Auburn
September 2020
English
Full time
2 - 4 years
Campus
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Humber College Institute of Technology & Advanced Learning

There is no better place to focus on an education in marketing than at The Business School at Humber. Our experienced faculty combined with an industry-focused curriculum ... [+]

Marketing at Its Very Best

There is no better place to focus on an education in marketing than at The Business School at Humber. Our experienced faculty combined with an industry-focused curriculum and renowned industry partners put our program among the very best.

Our Program

Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills.

In your first two years, you’ll take introductory courses such as accounting, economics, and law, which will teach you the fundamentals of business. Marketing courses, taken in your third and fourth year, give you the specialized knowledge that will help you stand out from the crowd. You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies, and methodologies, brings real-world challenges into the classroom.... [-]

Canada Toronto Fredericton
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English
Full time
4 years
Campus
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UTH Florida University

The Bachelor of Marketing program places special emphasis on the marketing function and develops the skills needed to manage a sales force, design marketing plans and adv ... [+]

Program Objective

The Bachelor program develops the tools and skills that students will need to manage the increasing challenges of the business world and, in particular, the areas of general management. Upon completion of this program, students have the foundation and skills to develop a successful career upon entering the workforce.

Program Description

The Bachelor programs lay the foundations of general knowledge in language, mathematics, and social sciences to widen and increase appreciation of issues that affect student’s life and that may impact future career paths or development. Additionally, the program prepares students to analyze and develop an understanding of the many factors that affect a business situation and provides the tools to propose solutions to problems and opportunities. The program develops skills in the areas of accounting, finance, marketing, operations, human resources, and economics among others while developing communication skills and operating within a legal and ethical framework. The Bachelor of Marketing program places special emphasis in the marketing function and develops the skills needed to manage a sales force, design marketing plans and advertising campaigns among others All Bachelor programs require 120 credit hours for graduation. Students are expected to enroll in 12 to 15 credit hours per semester which would allow completion of all requirements in about 3 calendar years if enrolled continuously. The cost of tuition for the programs is $9,600.... [-]

USA Tampa
Open Enrolment
English,Spanish
Full time
Part time
3 years
Online
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Barney School of Business

The Barney School offers a major in Marketing for students aspiring to leadership positions in the private, public and non-profit sectors. The marketing specialization in ... [+]

The Barney School offers a major in Marketing for students aspiring to leadership positions in the private, public and non-profit sectors. The marketing specialization includes courses in Principles of Marketing, Consumer Behavior, Marketing Research, and upper-level courses in areas such as Marketing Communications, Retailing, and Sales Management. The curriculum is integrated through a capstone course in Marketing Strategy.

To assist students interested in pursuing careers in specialized areas of marketing, specific courses of study are outlined for International Marketing, Retailing, Marketing Communications, and Services Marketing. These concentrations designate courses to fulfill the required and elective segments of the marketing major. Those interested in pursuing one of these career tracks should consult with their major advisor. When available, internships with area organizations are offered to qualified students as an elective in the major.... [-]

USA Hartford
September 2020
English
Full time
Campus
Read more in English
University of Central Missouri

The public relations program at UCM develops professionals who take a public-focused approach to results-driven strategic communication. UCM's curriculum is driven by nat ... [+]

One degree, a world of opportunities

The public relations program at UCM develops professionals who take a public-focused approach to results-driven strategic communication. UCM's curriculum is driven by national data from the Public Relations Society of America. It prepares students to be successful in a variety of careers. As a student in the PR program, you can expect to receive personal attention from faculty members, gain real-world experiences through internships and in-class clients, and learn valuable skills sets for your future career.

Public relations is the voice behind the voice. When organization image, reputation, brand story or crisis response resonates positively with you, public relations professionals are behind the scenes making sure the right messages are told. They are masters of relationships and strategic messaging. Public relations professionals are needed by all industries. Great public relations careers take place in business-to-business, business-to-consumer, business-to-government, for-profit, non-profit and social enterprise environments.... [-]

USA Warrensburg
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English
Full time
4 years
Campus
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Drury University

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in w ... [+]

Focus

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing plays an important role in society by making sure products and services are available in the form and price that is acceptable to consumers. Marketing is also important to business since marketing directly contributes to achieving business objectives of growth and profits.

Student Learning/Engagement/Teaching

Marketing courses are designed to both ground students in the current theories and give them active practice in applying the concepts.... [-]

USA Springfield
September 2020
English
Full time
Campus
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