Introduction
Business Administration is a degree program that offers vast career opportunities. It is profoundly practical and flexible. The skillset you acquire would be in demand in a large spectrum of industries and sectors. No wonder job adverts targeting business administration graduates are by far the most frequent!
As the Business Administration student at WSEI, you start shaping your professional career already in your 3rd semester, when you choose your first expert module to concentrate your educational path on your selected area of expertise. The 5th-semester expert module will complete your preparation for a selected field of expertise.
The program is strongly practice-oriented, with project-based courses, where you will be expected to put into practice all you have learned and show your practical application capabilities.
Type of program: traditional, full-time, campus-based
Students are required to complete two expert modules with a capstone (practical) project course for each of them
Required diploma project: diploma thesis for the bachelor degree, with defence
Internship: 24 weeks (480 hours) (24 ECTS)
Programme duration: 3 years (6 semesters)
Total ECTS credits required for completion: 180
Austin Distel / Unsplash
Concentration
Marketing for Innovations and High Technologies
Designing Effective Teams
Sales and Marketing Management
Sales Team Management
Designing Innovative Logistics Systems
Sales Logistics
Internet Marketing
Internet Sales Management
Internet Marketing of Innovative Products
Human Resources Management
Expert modules within the program
You need to complete two modules for a selected concentration.
Innovation Design (20 ECTS)
Marketing for Innovative and High-Tech Products (20 ECTS)
Sales Management (20 ECTS)
Domestic and International Logistics (20 ECTS)
Personnel Management (20 ECTS)
Business Psychology (20 ECTS)
Digital Marketing 1 (20 ECTS)
Digital Marketing 2 (20 ECTS)
Supplementary expert modules
Controlling for Specialists (20 ECTS)
Select this module to pursue one of the following additional concentrations:
Sales Controlling
Personnel controlling
Logistics Controlling
The direct approach distinguishes us. We're doing our best to make the student-lecturer relations a bit similar to those between colleagues at companies who are cooperating in some area and pursuing common goals.
Przemyslaw Stach, Ph. D.Vice-Rector for International Relations
Major career opportunities
Designer of Innovative Products and Services
Designer of Effective Teams
Innovative Products Sales and Marketing Manager
Sales Team Manager
Designer of Innovative Logistics Systems
Sales Logistics Specialist
Internet Marketing Manager
Internet Sales Manager
Specialist in Internet Marketing of Innovative Products
HR specialist
Student learning outcomes
Some of your more fundamental learning outcomes will include:
skills, knowledge, and attitude to undertake entrepreneurial ventures;
knowledge to effectively communicate and negotiate in different situations and play different team roles;
ability to use in practice common IT tools to process and present information;
skills to process data and the ability to draw appropriate conclusions;
relevant knowledge of law and standards applicable in business and everyday life;
knowledge and understanding of various economic systems, their components, relevant processes, and factors, as well as the process and results of policymaking;
knowledge and understanding of the process, methods, and tools of management and the ability to apply them to solve real-life problems;
awareness of how knowledge is created, and the ability to identify sources of data and information, to collect, process and make sense of the gathered observations as well as the ability to use them to create solutions or appropriate courses of action;
awareness of the importance of continuous learning and adapting to new situations.
