This dynamic programme in Advertising, PR and Branding directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, creates and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

The Bachelor of Arts in Communication – Advertisement program is designed to develop your flair for creative communication to enter the exciting and dynamic world of modern advertising. You will acquire a solid foundation in the practical use of qualitative and quantitative research methodologies and skills, such as copywriting, planning, and design, and will develop the knowledge and professional competencies to enter roles in both traditional and online advertising.