A Bachelor of Arts is a degree that requires students to commit three to five years to learning and training in a specific area. Upon graduation, many students are prepared for their desired career with improved skills, knowledge, and vocational training.

Interested individuals may be asking, what is a BA in Strategic Marketing? In this academic program, students learn how to hone their company’s message for greater outreach and customer satisfaction. Possible course topics in a strategic marketing program may include supply chain management, international business, marketing communication, and retail management. These courses help students learn how to properly use emails, podcasts, newsletters, social media, and other innovative marketing tactics to improve a company’s influence and performance.

Earning a bachelor’s degree in strategic marketing may help students be more detail-oriented and organized while also improving their skills in creativity and communication. Upon graduation, these skills may give graduates a competitive edge over other applicants in the job market.

The cost to earn a BA in Strategic Marketing can differ for each student. For this reason, students are advised to speak with their prospective schools and ask for current tuition information.

Individuals who graduate with a bachelor’s degree in strategic marketing tend to be well prepared for careers in marketing, working as advertising account executives, marketing managers, market research analysts, strategic marketers, advertising sales managers, and project coordinators. Students may also choose to use their skills to help nonprofit organizations receive better name recognition and financial contributions. After graduating, some students may decide to return to school and earn a master’s degree in strategic marketing to increase their skillset and career-specific knowledge.

International options may be available for interested students in the form of online classes. To start earning your bachelor’s degree, simply search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.