The University of West Alabama's online bachelor's in integrated marketing communications is the perfect window into a fruitful career in sports marketing and media. With a concentration in sports communication, you'll engage with a core curriculum that will prepare you to engage with sports advertising and storytelling.

Prepare to join the next generation of sports media professionals by building your skills in multimedia production, writing/storytelling, social media and sports communication. Rider’s B.A. in Sports Media is designed to help you acquire the diverse skills and competitive edge that sports media employers seek. As a student in this program, you’ll build a solid foundation in journalism, public relations and marketing. Courses in the major will give you the opportunity to specialize in sports-related communications (written, multimedia and social media) for a wide variety of audiences.

Can't get enough sports? Consider a career in sports media! One of the fastest growing areas of communication, this degree offers you the nuts and bolts of journalism and PR that is sports-centric. We will prepare you to work in the industry as a sports reporter or broadcaster, photojournalist, commentator, or in the public relations industry as a sports promoter or information director.

California boasts the largest number of sports organizations in the entire U.S. In California's Central Valley alone, semi-professional or professional teams are well represented, in all the major sports, including the increasingly popular motor racing industry. Additionally, the Central Valley offers a plethora of university, community college, high school, and community sports programs. It is also home to sporting goods manufacturers. The global sports industry is rapidly growing, with the United States sports industry contributing more than $213 billion to the economy, outpacing agriculture and motor vehicle sales combined. In addition, more than 75% of the jobs being created in sports in the U.S. are marketing-related.

The Sports Media Studies major combines coursework from multiple academic disciplines to prepare students to work in the dynamic, exciting fields of sports journalism, sports broadcasting, digital sports production, and sport media relations. Students will enjoy internships in high school athletics, within college/university athletic departments, newspapers, media outlets, and sports businesses.

Sports is a multi-billion dollar industry. Get the training and insight to work everywhere, from professional beats to the front offices of teams followed by millions. Learn the practical elements of being a broadcaster or journalist in an ever-growing market and the history of sports to understand the context of what you’ll be covering.