The Harbour.Space Digital Marketing programmes give students the comprehensive knowledge of analytics, strategy, business, finance, and creative collaboration to make businesses of tomorrow succeed. The programme combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing.

Our Strategic Marketing graduates can position products and brands on an international level through creative and innovative strategies. They are able to successfully analyze, design, and implement sustainable marketing plans, understand consumer behavior, research and segment the market, make use of cutting-edge technologies, and implement marketing strategies with a global vision.

The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The goal of the concentration in Strategic Marketing is to teach students strategic marketing analysis and marketing planning.

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.

Our BA (Hons) Business Management (Marketing) blends traditional and digital marketing with practical application, ensuring a comprehensive skill set. Beginning with foundational business management concepts, including personnel management, you progress to advanced marketing tools, strategy, innovation, and ethical considerations. Studying marketing at Arden means mastering the latest skills for professional success.

As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization. In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies, and marketing communications.

Marketing is a broad field with the primary purpose of generating demand for an enterprise's products or services.

The strategy shows you the way, marketing helps you get there. For products, brands, and customer segments, you will need a clear strategy. It describes the position your company aspires to and clarifies what you want it to be in the future. Only through professional marketing, however, will a good strategy become a reality. Marketing ensures your positioning is correct, your uniqueness, your unwavering focus on creating benefits for the customer. A clear differentiation and the implementation of communication and market cultivation. Strategy and marketing are twins. The goal of this 2-part program is to demonstrate the latest knowledge on both subjects and especially how to establish the links between them that are so important.

The Marketing Department at the Business School was established to meet the growing demand in the labor market, which is witnessing strong and unprecedented competition, especially with the increasing trend towards globalization, privatization and open markets.

The Department of Marketing provides specialized educational curricula that qualify the students to get jobs in a professional work field, besides getting the grades of the postgraduate studies based on a strong base of essential skills to succeed in a highly-competitive global economic environment.

The Business Faculty is committed to developing and delivering quality, student centered Business education that provides students with the knowledge and skills to meet the evolving needs of stakeholders in the UAE. The Faculty serves the needs of the region by offering sustainable programs that provide both local and global perspectives, promote social responsibility and enhance critical thinking and professional practices.

A bachelor's degree in Digital Marketing will prepare you with the real-world experience to become that sought-after professional. You will graduate feeling confident in consumer insight, sales, marketing strategy, advertising, and analytics.

The Bachelor of Business is designed to prepare graduates for entering the workforce in entry-level positions in the professions of accounting, management, marketing, digital marketing, and beyond.

A Bachelor of Business in Marketing provides graduates with the skills to engage and influence customers, develop brand loyalty programs and execute strategic campaigns.

Sharpen your persuasion skills, strategic thinking and creative genius to develop campaigns that influence consumer behavior and impact the bottom line. Prime yourself for a hot job market that rewards skilled communicators, innovative thinkers and problem solvers.