
Bachelor's degree Fashion Business & Innovation (Honours)
Amsterdam, Netherlands
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 17,000 / per year *
STUDY FORMAT
On-Campus
* application fee: 500 EUR | materials & software: 1000 EUR/year
Introduction
This state-of-the-art 3-year bachelor’s degree programme provides the fashion business knowledge and the skills that are the most requested by global fashion and luxury companies. It is aimed at preparing students on trending topics of the industry both on the theory and its practical application on the management of projects. It is enriched by special masterclasses from key opinion leaders and professionals of the industry, case histories and industry projects related to briefs from brands and innovative digital agencies.
A Fashion Business Programme With a Focus on Innovation, Brand Development and Entrepreneurship
The Bachelor’s degree with Honours in Fashion Business & Innovation is an academic degree course with 120 UK credits (equal to 60 ECTS) per year aligned to the UK Quality Assurance Agency (QAA). This is a university level bachelor’s degree course enabling you to either move on to a master’s degree or work at graduate level in the fashion industry.
In addition, the course will enable students to explore the complexity of the numerous job opportunities, and the skills required for different roles within the industry. Being placed within the capital of the Netherlands the programme is able to link closely with both global and SME creative industries and practitioners that resonate Amsterdams reputation as a creative and entrepreneurial city.
Students are trained, in a very interactive way, to enter the fashion and luxury industry with full awareness and well-rounded preparation to become accomplished and respected managers and entrepreneurs of the fashion and luxury system as they are educated by fashion professionals, industry leaders as well as experienced lecturers.
Admissions
Curriculum
Year 1
Retail | Marketing & Branding | Business Studies & Entrepreneurship | Contextual Studies & Theories |
Buying & Merchandising | Neuro Marketing | Sustainability | Cultural Studies |
Omni-Channel | Fashion Brand Strategy | Intro Fashion Industry | Fashion Theory |
Visual Merchandising | Digital Tools | Personal Development Coaching | Research Methodology |
Soft Skills | Trend Forecasting | SME Proposal | Theoretical Analysis |
Digital Communication | Written Expression of Ideas |
Year 2
Fashion Management | Advanced Marketing | Business Studies & Entrepreneurship | Contextual Studies & Theories |
Product Management | Contents Creation | Go-To-Market Project | Cultural Histories |
Fashion Start-Up | Social Media | Business Plan | Fashion Theory |
Fashion Business Models | Performance Marketing | Internship Preparation | Research Methodology |
E-Models | New Technologies | Action Plan & Report | Theoretical Analysis |
Business & Finance | Advanced Digital Tools | Written Expression of Ideas | |
HR & Organisation |
Year 3
Fashion Innovation & Management | Final Major Project | Professional Practice | Applied Research | |
Design Thinking | Career Orientation | Live Industry Briefs & Feedback From Industry Clients | Critical Thinking | |
Fashion Entrepreneurs | Final Fashion Business Project | Industry Projects | Research Methodology | |
Amsterdam Fashion Academy Event | Contextual Essay | |||
Project Proposal | ||||
Critical Reflexion |
Program Outcome
What you learn?
Students are trained, in a very interactive way, to enter the fashion and luxury industry with full awareness and well-rounded preparation to become accomplished and respected professionals and entrepreneurs of the fashion and luxury system, as they are educated by fashion professionals, industry leaders as well as experienced lecturers.
Program Tuition Fee
Career Opportunities
Upon completing the Amsterdam Fashion Academy Bachelor (Hons) in Fashion Business & Innovation programme, you’ll find a wide range of career opportunities awaiting you in both the fashion and business sectors. Our program is strategically designed to provide you with a solid foundation in fashion knowledge and business expertise, making you well-prepared for roles such as:
- Retail manager
- E-commerce manager
- Marketing manager
- PR manager
- Social media manager
- Brand manager
- Merchandiser
- Start-up founder in fashion