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American University in the Emirates Bachelor of Arts in Media and Mass Communication – Integrated Marketing Communication
American University in the Emirates

Bachelor of Arts in Media and Mass Communication – Integrated Marketing Communication

Dubai, United Arab Emirates

8 Semesters

English

Full time

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AED 20,500 / per semester

On-Campus

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Introduction

Selling is Believing

Integrated Marketing Communication is designed to provide a unified targeted market message, through tools such as marketing, advertising, personal selling, branding, and sales promotion.

This program is delivered both with a local and international framework giving students the opportunity to gain an appreciation of national and international perspectives on many aspects of professional life. This includes awareness of regional and international digital media context, cultural inclusivity, exposure to international communication and marketing perspectives, and familiarity with the crossover of various types of communication. The academic bedrock of this specialization allows a clear understanding of communication roles in advertising and marketing in the context of a career-oriented choice of ‘Integrated Marketing Communication’ for students.

IMC specialization allows students to:

  • Think creatively providing cultural and ethical intelligence, consultancy, and market research solutions.
  • Demonstrate a critical understanding of integrated marketing communication tools.
  • Comprehend and apply the theories of IMC to global media strategies and practice.
  • Interpret advertising campaigns and strategies based on consumer behavior analysis.
The American University in the Emirates is accredited by the UAE Ministry of Education

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