Bachelor of Arts in English for Business Communication (IBEC)

English is the global language and is certain to remain so for a long time to come. Until very recently, the accepted belief was that any graduate with a good command of English would have more opportunities in the workplace. This view has now been replaced by the less naïve and more urgent realization that a solid command of English is absolutely necessary if graduates hope to achieve any real success in almost any profession – working either nationally or internationally. Many graduates are finding out too late and to their misfortune that the degree they studied has neither equipped them professionally for a sufficiently broad range of career choices nor has adequately developed their English competency to compete or participate in our multinational world at an acceptable level.

With its wide range of courses and topic areas reinforced by a strong and continuous language skills focus, IBEC bridges the gap between education and the global workplace. If it is sadly true to repeat the oft-heard mantra that students tend to leave universities as ill-equipped for work as they entered universities underprepared for tertiary studies, then it is also pleasingly true to say that a program that manages to strike the right balance of academic, communicative and professional knowledge can be regarded as the keystone to those crucial first steps to successful work. IBEC is such a program, and ever more so as it develops, matures and gathers momentum, strength, and recognition. With the increasing and unequivocal need for English, there is now an inevitably increasing need for IBEC.