BSC (Hons) Applied Business Psychology with Foundation Year

The BSC (Hons) Applied Business Psychology with Foundation Year is an interdisciplinary degree that combines the study of human behaviour with core business principles. The programme gives you the opportunity to explore how psychological theories can be applied to areas such as marketing, management, human resources and consumer behaviour.

Course Overview

During your Foundation Year, you will have the opportunity to develop academic and employability skills essential for higher education study while being introduced to key concepts in psychology and business management.

The following year of study will deepen your understanding of psychology and business integration. You will also develop key employability skills, critical thinking, problem-solving, communication, teamwork, and adaptability, all of which are vital for success in the fields of business and psychology.

As you advance to Level 5, you will delve deeper into key concepts and principles introduced in earlier modules, such as human resource management including equality, diversity, and inclusion, the psychology of leadership and management, entrepreneurship and innovation. Students will gain insights into digital marketing strategies from a business psychology perspective.

In your last year, you will use your knowledge gained to tackle advanced topics and apply strategic thinking to organisational development. These modules will equip you with a thorough understanding of how psychological principles can facilitate transformations and changes within businesses. You will get an insight into the psychological aspects of online communication, and virtual interactions, essential for understanding the challenges and opportunities presented by the digital age.

You will also explore strategic decision-making processes crucial for driving organisational success and learn essential negotiation techniques and strategies. The Career Paths in Business and Psychology module helps you explore and plan your professional trajectory by identifying potential career opportunities that leverage both business acumen and psychological understanding. Additionally, the Project module will allow you to apply knowledge and skills to real-world challenges, fostering critical thinking and problem-solving abilities.

Course Specification

• Intakes: October, February, June
• Duration: 4 years
• Awarding Institution: Bath Spa University
• Awarded Degree: BSC (Hons) Applied Business Psychology with Foundation Year
• Delivery: Weekdays and/or evenings
• Locations: Birmingham, Manchester, Leeds, London