Bachelor of Marketing

El proceso de globalización ha impactado en los estilos y métodos de plantear estrategias y desarrollos de marketing y generalizado la necesidad de políticas y herramientas de comercialización en una amplia gama de estructuras y entes sociales. Los profesionales en Comercialización son capaces de desarrollar un enfoque integral y estratégico del marketing, distinguir oportunidades comerciales y competir en escenarios cambiantes, implementando estrategias de comercialización para bienes y servicios, que satisfagan las demandas de los segmentos a los que orientan su política comercial.

EAN offers a study plan for Technicians and Graduates in Marketing legitimized by an Advisory Council of companies committed to the institutional project. Teachers have extensive training and professional experience and are trained in the management of teaching strategies to promote the acquisition of professional skills. The practical training of students is carried out through the analysis of real cases of companies associated with EAN, which present their problems for treatment within the framework of the subjects. Pre-professional practices are carried out in companies and discussion centers with experts in Administration Sciences.

Scope of the University Analyst Degree in Marketing

Los egresados estarán en condiciones de:

• Assist the commercial management of a company in the development of the tasks inherent to said department.
• Analizar las condiciones del mercado, como así también los diferentes actores que se desempeñan en actividades comerciales en los distintos mercados.
• Facilitar la búsqueda de los datos necesarios que posibiliten una correcta toma de decisiones en el departamento de comercialización de una empresa.

Scope of the Degree in Marketing

Los egresados estarán en condiciones de:

• Develop strategies, marketing plans and market research.
• Define sales strategies and structures in companies of different nature and size.
• Design, implement and monitor integrated marketing communications campaigns and actions, as a member of the commercial management teams of organizations or as an independent advisor/consultant.
• Participate in the development of marketing and integrated communications strategies and actions aimed at launching and improving products, in traditional and non-traditional, national and international markets, being part of the operational and/or commercial management teams of organizations of different nature. and size or as an independent advisor/consultant.

Plan de Estudios

PRIMER AÑO

Primer Cuatrimestre

• 01. Marketing Fundamentals
• 02. Sociología
• 03. Informática
• 04. Mathematics I

Segundo Cuatrimestre

• 05. Business Planning
• 06. Consumer Behavior
• 07. Mathematics II
• 08. Fundamentos de Contabilidad
• 09. General Economy

SEGUNDO AÑO

Primer Cuatrimestre

• 10. Statistics
• 11. Product Policy and Development
• 12. Costs
• 13. Applied Economics
• 14. Sales Administration and Supervision

Segundo Cuatrimestre

• 15. Organizational Management
• 16. Derecho Comercial
• 17. Conflict Management and Negotiation
• 18. Economic History
• 19. Quantitative Techniques

TERCER AÑO

Primer Cuatrimestre

• 20. Marketing
• 21. Direct Marketing Techniques
• 22. Services Marketing
• 23. Logistics
• 24. Integration and Management Practice Seminar

Segundo Cuatrimestre

• 25. Pricing Policy
• 26. Internet Marketing (e-commerce)
• 27. Planning and Budget
• 28. Financial Administration
• 29. Ethics and Professional Deontology

CUARTO AÑO

Primer Cuatrimestre

• 30. Research Methodology
• 31. Project Formulation and Evaluation
• 32. Tablero de Control
• 33. Retail Administration

Segundo Cuatrimestre

• 34. Advertising and Promotion
• 35. Quality Management
• 36. Market Research
• 37. Professional Practice Seminars
• 38. Final Work Workshop

Títulos

Intermedios

Analista Universitario en Comercialización (3 años)

Final

Bachelor of Marketing (4 years)