Bachelor of Professional Communication (Hons)
IUMW - International University of Malaya-Wales
Key Information
Campus location
Kuala Lumpur, Malaysia
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
MYR 46,072
Application deadline
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Earliest start date
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Scholarships
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Introduction
At IUMW, we take pride in producing effective and relevant communicators. From cave paintings, speech and writing to the use of new media, our everyday communication has been changed and revolutionised.
Our Bachelor of Professional Communication (Hons) programme provides students with unique opportunities to learn and experience different specialisations in communication including global communication, professional writing, media management and interactive media.
Your educational journey has been meticulously designed to unlock full potential towards pursuing professional certification and undergraduate studies. All these and much more in a unique education package inclusive of vibrant university life in the heart of Kuala Lumpur.
Curriculum
Year 1
- Communication Theories
- Introduction to Mass Communication
- Introduction to Intercultural Communication
- Public Speaking and Presentation Skills
- English for Professional Communication
- Small-Group Communication
- Writing for the Media
- Communication and Audience
- Media in Malaysia
- Tamadun Islam dan Tamadun Asia (Malaysian Students)
- Malaysian Studies 3 (International Students)
- Co-Curriculum 1
- Co-Curriculum 2
- Ways of Thinking**
- Ways of Perceiving**
Year 2
- Sustainability Communication
- Publication Design
- Persuasive Writing
- Media and Communication Research Methods
- Integrated Marketing Communication
- Corporate Writing
- Media Production
- Visual Communication OR Media Globalisation
- Crisis Communication OR Corporate Writing*
- Hubungan Etnik (Malaysian Students)
- Communicative Malay 2 (International Students)
- Research in Context**
- Research in Practice**
*Choose any one (1) elective
Year 3
- Communication Research Project 1
- Communication Research Project 2
- Scriptwriting and Storyboarding
- Corporate Communication
- Professional Portfolio Development OR Media Management*
- Communication Campaign
- Ethical and Legal Issues in Communication
- Audio and Video Production
- Organisational Communication
- Event Management OR Media Management
- Professional Promotion**
Optional cross-discipline electives:
- Introduction to Biotechnology
- Introduction to Psychology
- Web Programming
- Human Resource Management
- Marketing Management
- Introduction to Expressive Art Therapies
- Brand Management
- E-Marketing
*Choose any one (1) elective
**Dual Award Module / Dual Award students only
English Module
Bachelor's students are required to take an additional four (4) English modules. These modules are equipped to help bridge the gap for the students to comprehend and express themselves in speaking and writing.
They are specifically designed to meet the English Language learning needs of students. Students will be given a grade only and will not be counted in the Grade Point Average (GPA) and Cumulative Grade Point Average (CGPA).
- Semester 2: Academic English
- Semester 3: English For Technical Writing
- Semester 4: English Language For Integrated Skills
- Semester 5: Public Speaking