Bachelor in Branding and Advertising Management
Vilnius, Lithuania
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 2,954 / per year
STUDY FORMAT
On-Campus
Introduction
Have you always been interested in advertising and selling different products? Wish to upgrade your branding knowledge and expand your career options tremendously? Interested in practice-oriented studies responding to the new market needs?
If any of the above questions are appealing to you, join Branding and Advertising Management studies. This bachelor's degree responds to a high demand for advertising knowledge and needs in this global and virtual world.
Prepare yourself to work according to the advertising business strategies, and apply the latest branding methods based on the social and psychological nuances of the individual. Engage in various projects, take part in advertising projects, create your marketing strategy by applying your knowledge in the branding business, advertising modeling, integrated image management, peculiarities of branding positioning and management in cyberspace, and much more!
Become a professional and choose between many career possibilities. Graduates of the program will be able to work at TV and production companies, graphic design studios, and advertising agencies as project managers or just to work as freelance consultants for individuals/companies with the need to develop branding and promotion strategies on social media.
Spend 1 year studying in beautiful green Vilnius, Lithuania only to receive your master's degree in the specialized field of business. Conduct your studies in English expanding your practice options. To take full advantage of this course, you will be required to know English at the B2 level. Invest in your future career today.
Admissions
Curriculum
1st Year
1 Semester
Compulsory Course Units
- Fundamentals of Branding and Advertising Business
- Basics of Marketing and Social Networks
- Sharing Economy
- Management
- Introduction to Studies
- Professional Foreign Language (English / French / German) 1
2 Semester
Compulsory Course Units
- Theory of Advertising
- Strategies of Advertising Management
- Psychology of Advertising
- Intellectual Property
- Philosophy
- Professional Foreign Language (English / French / German) 2
2nd Year
3 Semester
Compulsory Course Units
- Brand Building and Modeling Strategies
- Management of Advertising Campaigns and Project
- Advertising Ethics and Social Responsibility
- Image Management
- Privacy and Data Protection
4 Semester
Compulsory Course Units
- Brand Projects Design and Management
- Introduction to Digital Marketing
- E-Business and E-Services
- Brand Positioning on Cyberspace
- Entrepreneurship and Self-Employment
3rd Year
5 Semester
Compulsory Course Units
- Opinion-Forming Strategies for Brand Strengthening
- Brand and Advertising Design
- Public Relations and Propaganda
- Sales Theories and Techniques
- Introduction to Research Methodology
6 Semester
Compulsory Course Units
- Internship
- Bachelor Thesis
Scholarships and Funding
MRU seeks to ensure that all of our students receive high-quality education regardless of their financial situation, therefore, please find all the available scholarships for prospective international students listed below.
Note:
- All the listed scholarships are funded either by the Government of Lithuania or Mykolas Romeris University
- There might be additional funding from students’ countries of origin
- All EU citizens can apply for state-funded studies
- Scholarships for current international students are listed here
MRU Tuition fee waiver for Bachelor degree studies
Who can apply: applicants for Bachelor's degree studies who are citizens or permanent residents of Brazil, Colombia, Argentina, Azerbaijan, Kazakhstan, Moldova, Georgia (Sakartvelo), and Paraguay.
Financial provisions: The scholarship covers the full tuition fee for the whole period of Bachelor's degree studies* for students accepted in the academic year 2024/2025.
Criteria: the tuition fee waiver will be given to the best applicants according to their competitive grades and other academic achievements.
*The tuition fee waiver will be canceled if a student has at least one academic debt.
Program Tuition Fee
Career Opportunities
Graduates of the Branding and Advertising Management program will work at TV and production companies, and graphic design studios linking the activities with the implementation of branding and advertising content creation projects; Advertising agencies where the activities are focused on the digital environment by more active application of modern and integrated technologies and techniques; Project Manager’s assistants and General Managers, Project Managers in advertising production, publishing, media, companies providing interactive services, advertising departments of various business enterprises; As freelance consultants, influencers for individuals and/or companies by developing branding and promotion strategies on social media.
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.