BS in Sport Marketing and Administration

Stay involved in sports while enjoying a successful career in a growing field.

Northern State University’s sports marketing and administration professors are committed to providing you with a curriculum that is real, exciting, and meaningful.

As a student of this program, you’ll be involved with numerous hands-on learning experiences, in addition to a practicum and internship.

This might be a good fit if you:

• Love everything about sports, from participating in fantasy leagues to memorizing statistics.
• Are an athlete who has decided not to pursue professional leagues.

• Students will be able to explore issues and analyze evidence through a systematic approach. (Inquiry and Analysis)
• Students will be able to express themselves creatively and think critically. (Critical & Creative Thinking).
• Students will be proficient in foundational content knowledge related to the career field of Sport Marketing & Administration. (Information Literacy)
• Students will be able to access their own ethical values and consider others' perspectives on ethical situations. (Ethical Reasoning)
• Students will be proficient in sociological systems and how sports fit into the community/society at large. With a foundational understanding, students will be able to draw from knowledge and experience to create inclusive and equitable environments for sport/sports fans. (Diversity, Inclusion, and Equity)

First Year Fall

• IDL 190, Freshman Seminar 2
• MATH 114/L, College Algebra* 3-4
• HLTH 100/L, Wellness for Life*** 2
• PE 183, Introduction to SMAD 2
• SPCM 101, Fundamentals of Speech* 3
• HIST 122, Western Civilization II* 3

First Year Spring

• ARTH 100, Art Appreciation* 3
• ECON 201, Principles of Microeconomics* 3
• PSYC 101, General Psychology* 3
• ENGL 101, Composition I 3
• GEOG 131/L, Physical Geography: Weather and Climate* 4

Second Year Fall

• BIOL 211/211L, Environmental Biology* 3
• ENGL 201, Composition II 3
• BADM 220, Business Statistics* 3
• BADM 350, Legal Environment of Business 3
• Elective or Minor Course 3

Second Year Spring

• PE 355, Philosophies, Concepts, and Contemporary Issues in Coaching** 3
• BADM 360, Organization and Management 3
• BADM 370, Marketing 3
• Elective or Minor Course 3
• Elective or Minor Course 3

Third Year Fall

• ACCT 210, Principles of Accounting I 3
• PE 411, Sports Marketing 3
• BADM 336, Entrepreneurship I** 3
• Elective or Minor Course 3
• Elective or Minor Course 3

Third Year Spring

• PE 412, Financial Aspects of Sport 3
• Additional Math or Science Course 3
• BADM 474, Personal Selling** 3
• PE 457, Exercise Psychology** 3
• Elective or Minor Course 3

Fourth Year Fall

• PE 453, Sport Psychology 3
• PE 395, Practicum 3
• PE 414, Law and Ethics 3
• PE 440, Organization and Administration of HPER/A 3
• Elective or Minor Course 3

Fourth Year Spring

• PE 496, Field Experience 6
• PE 459, Introduction to Research Methods 2
• BADM 457, Business Ethics 3
• PE 456, Social Aspects of Sport 2
• Elective or Minor Course 1-3

*Fulfills a General Education Requirement. Other course options may be available.
**Fulfills a major requirement. Other course options may be available.
***Fulfills a general elective. Other course options may be available.

This plan of study is not an official document. Depending on placement scores, developmental courses may be required. Course rotations may change. Please visit with a professional advisor at least once a semester to review appropriate course choices and plan updates.

Suggested Double Majors: Business Administration, Communication Studies, Management, Marketing, Psychology

Suggested Minors: Accounting, Business, Coaching, Communication Studies, Marketing, Psychology

You can put your sports marketing and administration degree to work in:

• Sport communication: Media relations, sports information, public relations, promotions, sports reporter, sports statistics, and sports history
• Broadcasting sport management and marketing: Marketing, sales, non-profit leadership, advertising, promotions, concessions, ticketing, sports agent, telemarketing, sports law, scouting, and fitness management
• Event and facility management: Facility management, operations, special events, telemarketing, retailing, event management, campus recreation, security, and sports technology
• Athletic Administration: Compliance, facilities, fundraising, ticketing, promotions, concessions, academic counseling, life skills, and youth development

Internships

All students gain essential career-related experience in two required internships: a practicum, PE 395 (3 credits), and field experience, PE 496 (6 credits).

NSU sports marketing interns have worked with Aberdeen Parks and Recreation, NSU Athletics, the Aberdeen Wings NAHL hockey team, and Hub City Soccer. Students also have worked with the Minnesota Vikings, the St. Paul Saints, the Minnesota Twins, and the Huntsville Stars (AA Brewers affiliate).

NSU Career Services and our full-time professional advisors are happy to help guide your career planning.