B.S.B.A. Marketing
Nova Southeastern University Undergraduate Programs
Key Information
Campus location
Fort Lauderdale, USA
Languages
English
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
USD 33,510
Application deadline
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Earliest start date
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Scholarships
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Introduction
Gain a Competitive Advantage as a Marketing Leader While Learning from Fortune 500 Executives
Marketing is all around us—from digital advertisements online or on TV to radio, billboards, and traditional print. Becoming a successful marketing professional requires the ability to understand consumer behavior and effectively communicate the value of a business’s products and services to its audience. Nova Southeastern University’s marketing degree program prepares you for success with courses and real-world experiences that deliver a competitive advantage.
NSU’s Bachelor of Science in Business Administration in Marketing will give you the skills and practical knowledge you need through the study of consumer behavior, marketing communication, marketing strategies, and more. You’ll learn business best practices while developing specialized skills in digital marketing, data analysis, market research, search engine optimization (SEO), and customer relationship management (CRM). Upon successful completion of the program, you’ll be prepared to get jobs in the fields of advertisement, distribution management, and product development, and to manage brands for Fortune 500 companies! You’ll be prepared to thrive in a complex marketplace or continue to the M.B.A. graduate business program.
Why Should You Major in Marketing at NSU?
- Learn from Fortune 500 business executives and guest lecturers who are experts in their fields.
- Work with a dedicated mentor who helps keep you focused on success.
- Gain access to a vast professional network with NSU’s 145 corporate relationships.
- Study as a full or part-time day student at NSU’s Fort Lauderdale/Davie campus.
- Evening classes and 8-week terms are available.
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Curriculum
Our curriculum will cover key business aspects, like administration and operations, with a focus on a variety of marketing strategies and behavioral studies. With the NSU Edge, you’ll be prepared to thrive in a complex marketplace or continue to the M.B.A. graduate business program.
Freshman must successfully complete the First-Year Seminar (UNIV 1000 3 credits) in their first semester at NSU. Students are required to earn six qualified experiential education (ExEL*) units for graduation
General Education Requirements (30 Credits)
Business Core (39 credits)
- Foundations of Accounting 1
- Foundations of Accounting 2
- Corporation Finance
- International Business
- Management Information Systems
- Principles of Management
- Business Law I
- Organizational Behavior
- Business Strategy and Policy
- Marketing Principles and Application
- Operations Management
- Introduction to Business Analytics and Decision Making
Choose one:
- Business Internship
- Study Abroad Experience
Marketing Major Requirements
- Consumer Behavior
- Integrated Marketing Communication
- Marketing Research
Students are required to select five of the following electives:
Marketing Electives
- Services Marketing
- Professional Selling
- International Marketing
- Customer Value & Relationship Marketing
- Digital and Search Engine Marketing
- Social Networking and Content Marketing
Open Electives (27 credits)
Experiential Learning/Internships
During your undergraduate studies, you’ll have a number of hands-on opportunities to gain real-world experience.
Case Competitions
Case competitions are one of our most popular opportunities for marketing and other business majors. A case competition starts with a fictitious or real “problem.” Students then work individually or in teams to identify possible solutions and present them to a panel of judges. Each competition provides incentives for both the winners and participants, in addition to earning an ExEL unit credit.
Internships
In addition to case competitions, marketing majors enjoy exclusive internships at companies like Perry Ellis, Royal Caribbean, the Florida Panthers, ProMedia, AutoNation, Florida Business Consultants, DAVOS Financial Corp, All About Entertainment, Nova Southeastern University, and more.
You’ll also have access to our Corporate Speaker Series, workshops, and employer networking events, which bring you face-to-face with leading organizations and Fortune 500 executives.
Career Opportunities
Become a Valuable Asset to Any Organization
Marketing professionals are in high demand, with jobs expected to grow at a faster-than-average pace through 2028, according to the U.S. Bureau of Labor Statistics. A marketing degree offers you the flexibility to work in virtually any company or industry. You can work in the marketing department of a specific company, helping to promote just their products and services, or you can work for an agency with a broad client portfolio and a variety of marketing projects. NSU’s B.S.B.A. in Marketing graduates learn to think creatively and communicate effectively, using these skills to lead targeted data-driven and omnichannel marketing strategies.
Average Starting Salary
According to the U.S. Bureau of Labor Statistics, the average salary for Advertising, Promotions, and Marketing Managers is $135,900 per year.
Shark Destinations
You’ll find NSU marketing alumni at companies like Zimmerman Advertising, the Florida Panthers, the Miami Dolphins, ProMedia, DoorDash, and more. They hold positions such as social media coordinator, media buyer, marketing assistant, parent manager, and sales manager.*
*Data provided by NSU’s Office of Career Development.