Advertising and marketing
Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)
Key Information
Campus location
Campinas, Brazil
Languages
Portuguese
Study format
On-Campus
Duration
8 - 8 semesters
Pace
Part time
Tuition fees
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Application deadline
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Earliest start date
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Scholarships
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Introduction
Goals
The Publicity and Propaganda Course with an emphasis on Marketing, has as its primary objective, the professional training of graduates to work in the occupational segment of regional advertising. Therefore, in this new curricular conception, emphasis is placed on Marketing, since this perspective, in addition to being more adequate to the current demands of the labor market, aims at the more efficient absorption of graduates by the business/industrial sector. Marketing-oriented training opens up numerous possibilities for professional activity, not limited, as the current curriculum prescribes, to advertising agencies or communication vehicles.
Secondarily, the qualification in Publicity and Propaganda intends to sow interest in the continuity of the student's intellectual formation process, through the introduction of disciplines aimed at understanding, deepening, reflection and production, in a rudimentary nature, of research in the area of Communication Sciences and of Propaganda.
Egress Profile
It is characterized by knowledge and mastery of techniques and instruments aimed at diagnosing, proposing and implementing ethical communication solutions for the market, aiming at the effective achievement of marketing objectives and goals for companies, advertisers and institutions; For the performance of functions typical of its occupational segment, in its interfaces and interactions with activities related to the field of communication, and also with other social, cultural and economic areas with which publicity, advertising and marketing activities can interact synergistically; For the ability to diagnose problems and opportunities and strategically propose specific and appropriate solutions to the situations and reality of the market in which the client operates; For the planning, creation, production, dissemination and management of advertising communication; By working as a communication agent in companies, institutions, advertising agencies, promotion, merchandising; advisory or consulting services in communication and marketing or in the media industry; By carrying out marketing activities in accordance with the reality and specificities of the market; For the ability to plan and carry out research during their undergraduate training, with a view to continuing their studies in the area of Social Communication, as an instrument that generates knowledge and criticizes reality, as a potential agent of change; For ethical, critical and moral behavior, in order to contribute constructively to the solidification of a fraternal and fair society, promoting an effective balance between the pursuit of professional success and the construction of individual and collective values based on Christian conduct and principles; For the exercise of all other activities that, in the current state of the profession, are recognized by ethical commitment, common sense, by representative entities or by current legislation, as characteristics of the Marketing, Publicity and Propaganda professional.
Resources
- - Center for Audiovisual Resources
- - Experimental Publicity and Propaganda Agency
- - Computer lab
- - Photography Lab