B.A. Advertising and Brand Design
Berlin, Germany
DURATION
7 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
EUR 650 / per course *
STUDY FORMAT
On-Campus
* for EU/EEA citizens including Western Balkans, Switzerland. EUR 4,500/semester for non-EU/non-EEA ciitizens
Introduction
Study (B.A.) Advertising & Brand Communication in Berlin and learn to understand people and their needs. Learn how to strategically evaluate, conceive and design creative ideas for companies, brands, and products while communicating in a targeted way.
The B.A. in Advertising & Brand Communication is your entry into the international creative industry. You will learn to understand and successfully address target groups, to use text and images consciously and purposefully, and to confidently design excellent communication for different media.
From market analysis, innovation development, strategic brand positioning, and brand design to the development of convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organizations, and agencies.
Berlin as a creative stage and important location of the creative industries is your very special source of inspiration for a sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions so that you have the chance to get plenty of practical experience during your studies.
Gallery
Admissions
Curriculum
1. Semester
30 ECTS
- Advertising Conception (Advertising Techniques, Communication Concept + Positioning)
- Marketing I (Business Models, Marketing Management)
- Brand Design (Corporate Design, Packaging Design)
- Advertising Film I (Film Theory, Storyboard + Animatic, Basics in Advertising Film)
- Consumer + Advertising Psychology (Perception + Activation, Motivation + Attitude)
- Communication Sciences (Models + Research)
2. Semester
30 ECTS
- Writing for Advertising I (Copy Writing, Headline, Rhetorics)
- Creative Strategies I (Advertising Strategies, Creative Brief + Big Idea)
- Advertising Design I (Image, Colour, Typography, Sketch + Final Draw)
- Market Research I (Quantitative + Qualitative Methods, Survey Design)
- Photography for Advertising (Product + People Photography, Campaign)
- Elective
3. Semester
30 ECTS
- Marketing II (Nonprofit + Social Marketing, Marketing Ethics)
- Creative Strategies II (Innovation Strategies, Design-Driven Innovation)
- Writing for Advertising II (Advertising Videos, Crossmedia + Transmedial)
- Media Sciences (Models + Research)
- Design Lab (Design Research, Free Design Project)
- Project/Campaign/Pitch (Interdisciplinary Project)
4. Semester
30 ECTS
- Content Strategies (Content Marketing, Storytelling)
- Media + Account Planning (Media + Channel Planning, Budgeting, Art Buying)
- Elective
- Lab Project
- Advertising Design II (Art Direction)
- Project/Campaign/Pitch (Interdisciplinary Project)
5. Semester
30 ECTS
- Internship/Semester abroad (Work Experience or Student Exchange Program)
- Free Project (Independent Project Work, Exposé + Presentation)
6. Semester
30 ECTS
- Creative Strategies III (Advertising Futures, Weak Signals + Trends)
- Interactive Design (Digital Media + UX, Interactive Advertising)
- Motion Design (Animation in Advertising)
- Market Research II (Empirical Research)
- Statistics (Data Analysis + Indices, Analysis Software)
- Advertising Film II (Production Scheduling, Production, Post Production)
7. Semester
30 ECTS
- Media Law + Media Management (Copyright + Licensing)
- Narrative Environments (Brand Spaces, Exhibition, Spatial Storytelling)
- Application + Career (Entrepreneurship, Application + Career Coaching)
- Advertising + Society (Cultural Studies, Contemporary Cultural Research)
- Bachelor's Thesis
Program Tuition Fee
Career Opportunities
Account management, strategic planning, and more
The excellent facilities at the Berlin School of Design and Communication allow you to perfect both your academic and design profile. In studios, film and photo studios, an in-house market research lab, and numerous other workspaces, you can test and implement your big ideas for brands and advertising campaigns.
As a creative communication expert, you are just as much in demand in companies and organizations as in media and advertising agencies.
Career profiles:
- Strategic planner
- Account manager
- Concept designer
- Copywriter
- Media designer
- Art director
- Content creator
In addition, the internationally recognized Bachelor of Arts degree gives you access to numerous postgraduate and Master's programs.
Student Testimonials
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.