Bachelor of Business Analytics (Hons)

The Bachelor of Business Analytics (Hons) provides students with the knowledge and applied skills in Big Data processing to effectively deal with the rapidly emerging field of Business Analytics.

Using business analytics tools and techniques, students will be able to develop critical thinking and analytical skills to process Big Data for problem-solving and decision-making. This program equips students with the ability to transform data into powerful and predictive insights to respond to the global Big Data Revolution. The program is well-balanced and comprehensive by offering various subjects in IT and business analytics in addition to a full range of business core subjects.

On successful completion of the program, the graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Intakes

January, April, and September

Duration

3 Years Full-Time

Talent Gap

Malaysia

• Data analysis is the top five emerging careers with a promising future in Malaysia (New Straits Times, April 2019).
• 21% growth in demand for a combination of skills encompassing Big Data, data analytics, and web development (LinkedIn, 2019).

Worldwide

Nearly half (46%) of CIOs said they suffered from a skills shortage in big data analytics. (KPMG CIO Survey 2019) More than 151,000 data scientist jobs going unfilled across the U.S.

Why Study Here?

Holistic Education

The US education system is one of the most flexible in the world, offering students unlimited choices of courses and focusing on an all-around learning experience. Adopting the US liberal arts approach of inclusiveness, industry relevance, and flexibility, Sunway ADTP has a strong track record of producing well-rounded students equipped for American higher learning.

Seamless Transfer into American Universities

We engage professors from US universities to deliver parts of our academic content. Each year, more than 100 US universities visit Sunway University providing a valuable opportunity for students to engage with and seek advice from admission counselors. We also host representatives from Western Michigan University (WMU) on campus who provide counseling services to students transferring to WMU.

Academic Mentorship and Support

Each ADTP student is assigned an academic advisor who will provide academic guidance and support. Our student-lecturer engagement is high extending over and beyond the classroom. One in four of our lecturers consistently receives “excellent teaching” awards.

Extracurricular Advantage

Each semester our students engage in out-of-class activities e.g. running projects and charity programs as part of their assignments, volunteering in cultural performances, or participating in international conferences. We celebrate bank holidays like Martin Luther King, Jr. Day, Independence Day, and Thanksgiving.

University Placement Guidance

We conduct workshops on all aspects of the transfer process—from selecting suitable universities and preparing applications to transitioning abroad. Our “Freshman Seminars” equip students with skills to succeed as a freshman. Our placement team continually supports students to transfer into “best fit” colleges. We receive study-abroad-semester students from US and non-US universities each year, many of which are our alumni for summer semesters. On top of our summer semester subject offerings, we support our alumni by providing referrals, offering proctoring services, and providing internship opportunities.

Programme Structure

Year 1

• Accounting for Decision Making
• Economics for Business
• Principles and Practice of Management
• English for Business
• Business Statistics
• Business Law
• Introduction to Business Finance
• Principles of Marketing
• Business Analytics and Information Technology

Year 2

• Operations Management
• Accounting Information Systems
• Business Database Systems
• Quantitative Methods for Business
• Communication Skills
• Enterprise Resources Planning
• Human Resource Management
• Business Data Mining

Electives (Choose 1)

• Marketing Analytics
• Human Resource Analytics

Year 3

• Business Ethics and Social Responsibilities
• Big Data Analytics and Visualisation in Business
• Web and Social Media Analytics
• Management Information Systems
• Business Information Systems Development
• Web Design and Development
• Capstone Project
• Strategic Management
• Internship

Electives (Choose 1)

• Accounting Analytics
• Finance Analytics

Additional MOHE compulsory General Studies subjects

for Local Student

• Appreciation of Ethics and Civilisation
• Philosophy and Current Issues
• Community Project
• Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

for International Student

• Malay Language for Communication 2
• Appreciation of Ethics and Civilisation
• Community Service

Career Prospects

• Business analyst
• Accounting analyst
• Finance Analyst
• Information systems analyst
• Marketing analyst
• HR analyst
• Customer service analyst
• Sports analyst
• Social media analyst
• Business Consultant