BA (Hons) Marketing
University of Portsmouth
Key Information
Campus location
Southsea, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 - 4 years
Pace
Full time
Tuition fees
GBP 9,250 / per year
Application deadline
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Scholarships
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Introduction
Marketing is about so much more than advertising. Through this broad degree, you'll understand what makes a brand, develop a new product, learn how to understand consumer psychology and improve your ability to make a sale.
Marketing is a key part of every business, and this degree looks closely at how marketing works with other specialisms such as finance, operations and public relations. When you finish this degree, you'll have a deep understanding of how marketing interacts with all the working parts of a business, and you'll be able to apply your skills as a marketing specialist in any sector that interests you.
Course highlights
- Explore all the key concepts of marketing, sales, digital marketing, brand and advertising and then focus on the areas that really interest you as the course progresses.
- Apply your learning in a 1-year paid work placement or through working with a real client in our marketing consultancy module.
- Get additional certifications in tools, software and specific skills like SEO, Google Ads and Google Analytics as part of your degree.
- Learn to interpret data to inform your decisions and present that data to various audiences.
- Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner.
- Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing marketing world.
Accredited by
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. It exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to allow students to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees, which ensures we are equipping students with the best opportunities for a successful marketing career.
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Curriculum
Modules
Year 1
Core Modules
- Business Operations and Systems Management – 20 credits
- Economics for Business – 20 credits
- Managing People in Organisations – 20 credits
- Marketing Principles And Practice – 20 credits
- Consumer Insights – 20 credits
- Business Accounting – 20 credits
- Discovering The Marketing Professional – 20 credits
Year 2
Core modules
- Creative Communications – 20 credits
- Digital Marketing – 20 credits
- Employability And Professional Development – 0 credits
- Marketing Communications – 20 credits
- Marketing Research Project – 20 credits
- Understanding Consumers – 20 credits
Optional modules
Managing Product Portfolios – 20 credits
Professional Selling – 20 credits
Public Relations – 20 credits
Modern Foreign Language (IWLP) – 20 credits
Year 3
Core modules
- Advertising – 20 credits
- Strategic Marketing in a Global Environment – 20 credits
Optional modules
- Consumer Psychology – 20 credits
- Contemporary Issues in Product and Service Development – 20 credits
- Cross Cultural Awareness for Business – 20 credits
- Digital Marketing Strategy – 20 credits
- Dissertation (Marketing) – 40 credits
- Sales Management – 20 credits
- Social Marketing – 20 credits
- Understanding Brands – 20 credits
- Marketing Consultancy Project – 40 credits
Work placement year
You can boost your employability by taking an optional paid placement year between years 2 and 3 of your degree.
Previous students on this course have had placements in organisations such as:
- Warner Bros
- Nissan
- Renault
- Rolls Royce
Many of our students are offered graduate jobs by their placement employers.
Career Opportunities
You'll graduate from this course with projects and certificates to demonstrate your competence with tools, and you'll have real-world experience to talk about in interviews. That experience might be through a work placement or our marketing consultancy project module.
You'll also have an understanding of business and how the marketing function fits into the business, a skill you'll be able to apply to any sector that interests you.
Previous graduates of this course have secured jobs such as:
- marketing executive
- social media account manager
- advertising planner
- eCommerce trading executive
- international project manager
- customer relationship executive
- field marketing executive
- operations manager: sales and marketing
- recruitment consultant
Previous graduates of this course have gone on to work for companies such as:
- Microsoft
- Sky
- BMW Financial Services
- FatFace
- Quintessentially (luxury lifestyle management)
- Pendragon (automotive)
- Blue Reef Aquarium
- Immediate Media Co. (content and platforms)
- The Bank of England
Ongoing career support – up to 5 years after you graduate
Get work experience while you study with support to find part-time jobs and volunteering opportunities. Towards the end of your degree and after graduation, you'll get 1-to-1 support from our Graduate Recruitment Consultancy to find your perfect role. On top of this, you'll get bespoke careers to support through our faculty 'career-ready' programme.
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English Language Requirements
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