BA(Hons) in Marketing
UWE Bristol
Key Information
Campus location
Bristol, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 - 4 years
Pace
Full time
Tuition fees
GBP 15,250 / per year *
Application deadline
Request Info
Earliest start date
Request Info
* home students per year: £9250 | international students per year: £15250
Introduction
This course is accredited by the Chartered Institute of Marketing (CIM), giving you valuable exemptions from professional exams, access to the CIM network and extra value for your CV.
Why study marketing?
Consumers are confronted with thousands of brands every day. The challenge for businesses is to find ways to cut through the noise and stand out in a fast-moving global economy.
Marketing is a vital component in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers.
It's a creative, competitive industry that offers diverse career paths across multiple sectors. Studying marketing gives you a skill set that will always be in demand.
Why UWE Bristol?
BA(Hons) Marketing is written and delivered by industry experts and delivers a balance of academic rigour and practical learning.
We connect with practitioners across the industry to ensure we keep teaching relevant and useful for our students.
Study specialist marketing modules in the key areas of branding, global marketing, big data and digital marketing. Learn how to create a brand, undertake market research and respond to briefs.
Develop your ability to communicate in a compelling way, understand consumers, and coordinate and manage projects from start to end in line with financial targets.
The flexibility of the course allows you to hone your interests and skills, while valuable Chartered Institute of Marketing (CIM) accreditations increase employability.
Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub.
Guest speakers from the industry, placements and internships, competitions and case studies present regular opportunities to access the industry and gain real-world insight.
Employability is central to the course and ensures you graduate 'work ready', with the skills and experience to succeed in your career.
Where can it take me?
Career options are as diverse as the course itself. Emphasis on skills development and real experience ensures you develop attributes valuable to any business.
Go into roles within a marketing team for a brand or organization, such as brand or product manager, business analyst, campaign manager, customer relationship manager or digital marketer. Some graduates find careers in management and recruitment.
Use your skills in the world of big business, or for charities, social enterprises or government. There are roles to suit all personality types whether you love to network or prefer a more 'behind the scenes' role such as digital marketing analytics.
Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.
Program Outcome
Professional accreditation
This course is accredited by the Chartered Institute of Marketing (CIM). Plus, parts of this course are accredited by the Institute of Direct Marketing.
Placements
We encourage you to do a 40-week paid sandwich placement after your second year of study. It can be in the UK or abroad.
Your placement is valuable because it allows you to gain real-world experience and skills that increase your employability.
UWE Bristol has strong links with employers, including large multinationals like Disney, Intel and GlaxoSmithKline. We also have links with smaller local enterprises, charities and agencies.
You'll get help to find your placement and support throughout from your department and the careers service.
Career Opportunities
This broad degree gives you diverse career pathways to choose from. These include client-side and agency-side positions, such as marketing executive, account executive and trainee management roles.
Bristol has a vibrant and growing marketing sector and employers highly value our course and students. Our graduates have secured brand management, advertising and marketing roles with multinationals such as the Rugby Football Union, Intel and GlaxoSmithKline.
Many students take up graduate management schemes in the public and private sector or set up their own business. Others go on to further study and teach or research careers.
Get inspired
Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.
We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.
Curriculum
Content
The optional modules listed are those that are most likely to be available, but they may be subject to change.
Year one
You will study:
- Introduction to Management
- Economics for Events and Marketing
- Understanding Business and Financial Information (Marketing, Events and Tourism)
- Understanding the Principles of Marketing for Marketing and Events
- Business Decision-Making for Marketing and Events
- Enterprise and Entrepreneurship
- Marketing in Society
- Understanding Organisations and People (Marketing, Events and Tourism).
Year two
You will study:
- Consumer Behaviour
- Research Methods for Events and Marketing
- Applied Marketing Practice
- Introductory Research Project (Marketing and Events)
- Service Operations
- Integrated Marketing Communications.
- Practical Digital Skills or Management Skills (Marketing and Events)
- Introduction to Digital Strategy or Financial Aspects for Marketing, Events and Tourism.
Placement year (if applicable)
If you study on the four-year (sandwich) course, you'll spend a year away from the University on a work placement after Year two.
You'll complete a placement learning module.
Final year
You will study:
- Specialised Marketing Practice
- Contemporary Issues in Marketing
- Brand Management
- Work Integrated Learning or Cross Cultural Learning and Development or Placement Learning or Learning and Development on Study Year Abroad.
And a major project from:
- Applied Business Project
- Critical Business Enquiry Project (Marketing Field)
- Enterprise Project
- Business Project (Level 3 Direct Entrants only).
Plus, two optional modules from:
- Digital Marketing Communication
- Public Relations
- Retail Marketing Management
- Strategic Management (Marketing, Events and Tourism)
- Global Marketing Management
- Events and Festivals Management
- Marketing Services
- Big Data for Marketing
- Digital Marketing Strategy.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.
Admissions
Scholarships and Funding
Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.
You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four-year course and then transfer to the three-year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.
Always seek advice before taking any action that may have implications for your funding.