Raffles Singapore

This is a practice-based course which is informed by key theoretical considerations from the area discipline of digital media. It will prepare students for professional careers in the digital media sector within the media, design and communications industries. As such, it aligns well with the ethos of the School of Media and Performing Arts, preparing students to become reflective and sustainable practitioners in the field of digital media design, research, production and professional practice. It takes a transmedia or cross-media approach: enabling students to become familiar with a range of critical and creative media tools and technologies to inform their practice and understanding. It will, therefore, be well placed to address the rapid developments concerning the impact of new media technologies and broader changes to the media and communications landscape.... [-]

The Fashion course is an exciting practice-based course that encourages the application of skills, the investigation of the theory and the opportunity for critical reflection. It is a broad-based course with opportunities for students to explore a wide range of intentions within the area of Fashion in addition to event management, visual merchandising, digital fashion, jewelry and accessory design. Over recent years the accessories market has exploded globally, from couture and designers right down to the high street market, and the fashion industry has seen the potential to build sales by adding accessories to the mix.

Graphic Design is a practice-based course with creative, critical, reflective and technical skills developed in the studio and enhanced by pertinent academic writing. Teaching is informed by staff research, practice and expertise. Students are actively encouraged to be imaginative, ambitious and resourceful to face the challenges of an unpredictable, demanding, globally-competitive and technologically-driven world. The course delivery includes a focus on design trends, industry developments, and future job opportunities both from a global as well as an Asia-specific perspective.

Illustration & Animation is a practice-based course with creative, critical, reflective and technical skills developed in the studio and enhanced by pertinent academic writing. Teaching is informed by staff research, practice and expertise. Students are actively encouraged to be imaginative, ambitious and resourceful to face the challenges of an unpredictable, demanding, globally-competitive and technologically-driven world.

The BA (Hons) Interior Design course explores the human scale and relationship in the continuously changing context of spatial environments. The students learn to develop and design the right contexts and identities of these spatial environments in the different areas of SMLXL, which stands not only for the scale of the environment but also for the scale of manufacturing and exclusivity. Apart from international case studies, students are exposed to Asian culture and will integrate their own identity which will reflect their choice of design solutions.

The BA (Hons) International Fashion Business course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers.

Students will reflect on global and regional trends in their work and will develop a style that reflects the Asian market, but also allows true global employability.

The course gives students the creative and technical knowledge and skills they need to become professionals in the jewelry design industry. It allows students to explore a variety of aspects in traditional and contemporary jewelry design. The emphasis is placed on creativity, innovation, experimentation and materials application through technical skills. Students also learn skills in design management, portfolio-building, and marketing.

The BA (Hons) Product Design courses aim specifically to equip students with the knowledge, skills, and understanding, as well as the contacts and networking experience, to establish themselves as design professionals. Through strong industry links and professionally relevant projects, briefs and simulated working practices, these courses will offer students the best possible advantages for fostering a career in the product design industries. Apart from international case studies, students are exposed to Asian culture and will integrate their own identity which will reflect their choice of design solutions.